Price Your Home to Sell & Keep Money in Your Pocket

Buying a home? Click here to perform a full home search 
Selling a home? Click here for a FREE Home Price Evaluation 
Call me at (215) 576-8666 for a FREE home buying or selling consultation

In today's new world of Real Estate, you cannot just put a sign on the lawn, put an ad in the paper, and expect it to sell. A lot more thought and marketing is now needed to sell a home. In order to price a home, you need to determine the demand for your home. However, before determining the demand for your home, you need to come up with a marketing plan and determine how you are going to present your home to the public the day you start showing the property.

The first advice we give our clients is to meet with a marketing expert that has a real estate license and go room-to-room. In each room, figure out what repairs or updates you could do to make the home more marketable. At the same time, have your home pre-inspected to find problems before your buyers do! Get estimates from the list from the room-to-room and the Pre-Inspection report. Sit down with your expert marketer with the list and the estimates and determine which updates and repairs will get you the most bang for your buck! I call this creating your staging for presentation to the public.

Then, and only then, can you price your home. You cannot price a home if you do not know what it will look like the day it comes on the market. Then it is time to test the price online with fabulous marketing. 

When your home goes on the market and you find the home is priced a little high, act fast to make an adjustment. We reposition our homes by re-listing them as a brand new listing, and we change the pictures and list in another price point. This will get your listing out to another group of buyers who never knew that your home was ever on the market.

In order to keep money in your pocket, test your price, market it online before it goes live on the market, and then watch the results. Are buyers calling in? Are Realtors calling in to find out more information? We call this the 'Coming Soon' process and we test every marketing effort to make sure our clients' homes are priced to attract as many buyers as possible. Then, the first day your home goes on the market, we get feedback. This feedback tells you what to do next and how to respond to the marketplace.


If you would like a free room-to-room review, just go to www.FreeRoomByRoom.com to get your free consultation on what you need to do to your home before it goes on the market. We suggest you do this at least 6 months before you are going on the market. Or you can just sign up for our next Home Seller Seminar on Saturday, January 23rd at 9:30 a.m. Go to www.HomeSharkSeminar.com to learn more! 

Swim with the Home Selling Sharks Without Losing Thousands

Buying a home? Click here to perform a full home search 
Selling a home? Click here for a FREE Home Price Evaluation 
Call me at (215) 576-8666 for a FREE home buying or selling consultation

In today's video, I discuss the sharks that can eat away your equity. I call them sharks because these are things that can come back to bite you when you least expect it.

The five sharks are home staging, pricing, marketing, negotiating, and overseeing details. The key to making money when selling your home is to swim with your sharks. Your Realtor acts as your shark cage, so you want a Realtor with a lot of experience.

Right now in Montgomery, more and more people are becoming real estate agents. The average Realtor sells 4.9 houses a year. You want someone on your team who is experienced, so that you can come out of the buying process stress-free.

Also, I think that the biggest shark out there is the negotiating shark. If your Realtor doesn't negotiate well, or doesn't have experience negotiating, it could cost you an arm and a leg.

If you want to learn more about the home selling process, go to www.homesharkseminar.com to sign up for our next home seller seminar on October 20th at the Hilton Garden Inn. We can help you sell your home for 18% more than the average agent.

If you have any questions about today's topic, or about real estate in general, please give me a call or send me an email. We'd love to hear from you!

Hot Off the Press: June Market Report for the Tri-County Area

Buying a home? Click here to perform a full home search 
Selling a home? Click here for a FREE Home Price Evaluation 
Call me at (215) 576-8666 for a FREE home buying or selling consultation

I started off last month's report talking about existing home sales, so let's begin there again.

Existing home sales have been cascading upward since February and March, which bodes well for a strong market this summer, no matter which region you're looking at. Existing home sales aren't the only things that excite us, it's the fact that homes are selling in nearly every category. Sales in the $250K-$500K range are up by almost 27%! However, homes below $100K are drying up because there are very few foreclosure sales happening anymore.

Foot traffic has also significantly increased, and this is an important trend. We're getting much, much more foot traffic this year than we were last year. A reason for this renewed interest in buying homes may be because 31% of Americans believe that real estate is the best type of long term investment. People chose real estate over stocks, gold, savings accounts, and bonds. 

Throughout the country, homes are selling in less than 45 days, but you'll be happy to hear that my average is 26 days! However, inventory levels year-over-year increased in March, but we're still below inventory in our area. This means that home prices may be rising soon. The Case Shiller year-over-year price change tracker for 20 cities shows that we're seeing a steady level of appreciation, ranging from 3-5%. 

All this activity has the media begging the question: is there another housing bubble forming? My answer is no, but there is probably a strong seller's market taking shape. 

This means if you're looking to sell your home, rising prices may move you off of the fence and into the market. I can sell your Tri County home for top dollar this summer!

If you were not available to attend my Home Selling Sharks Seminar June 17th, get my FREE Home Seller toolkit here, http://www.homesellertoolkit.com/. It lists my eight secret strategies for home selling. 

What Makes the Cardano Team Unique?

Buying a home? Click here to perform a full home search 
Selling a home? Click here for a FREE Home Price Evaluation 
Call me at (215) 576-8666 for a FREE home buying or selling consultation

Recently, I was interviewed on a TV show called The New Masters of Real Estate. They asked me what sets my team apart from the traditional Realtor working in one of those big franchise offices. I also discussed my Coming Soon listing system that gets buyers waiting outside our sellers' doors the first day the home goes on the market. Not only that, but these buyers are paying list price or more for our listings! 

The market in Montgomery County is on fire right now. If you're thinking about taking advantage of it, visit www.8SecretStrategies.com to learn how you can crush the competition when selling your home! Also, if you want to hear more about our story, check out the above video to learn about the unique things we do to help our clients get the best possible results! 

As always, if you need real estate assistance of any kind, don't hesitate to give us a call or shoot us a quick email. We would love to help make your real estate dreams a reality! 

Where Is the Tri-County Area Market Heading and What It Means For You

Buying a home? Click here to perform a full home search

Selling your home? Click here for a FREE Home Price Evaluation 

Call me at (215) 576-8666 for a FREE home buying or selling consultation 

Hello, and welcome back! Today is the March edition of the Hot Off the Press Real Estate Market Report! There's a lot to talk about in Montgomery County right now, so let's jump right into it. 

According to the Consumer Optimism Survey, done by the University of Michigan, consumer optimism is coming up to an 11-year high. Not since 2007 has the market seen such a high level of optimism! This indicates that more and more people will be jumping into the housing market, as consumer confidence is a HUGE factor when it comes to purchasing real estate.

Recently, the government announced that there would be a reduction in FHA insurance premiums! The National Association of Realtors predicts that this reduction will bring another 90,000-150,000 annual home purchases into the market. Additionally, mortgage credit availability is very high right now! There are a lot of people out there creating families and looking to buy homes, which is fantastic news! 

In general the market is in a fantastic place - money for loans is freeing up, interest rates remain low, and fees are becoming more affordable. With low inventory and many buyers hungry for great homes, now may be the time to put your home on the market! We currently have a perfect storm of conditions that could result in you getting top dollar for your home and in a short amount of time! 

If you have any questions about where our market is trending, or if you would like our assistance for a successful real estate transaction, give us a call or shoot us a quick email. We would love to help you take advantage of these fantastic conditions!