Price Your Home to Sell & Keep Money in Your Pocket

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In today's new world of Real Estate, you cannot just put a sign on the lawn, put an ad in the paper, and expect it to sell. A lot more thought and marketing is now needed to sell a home. In order to price a home, you need to determine the demand for your home. However, before determining the demand for your home, you need to come up with a marketing plan and determine how you are going to present your home to the public the day you start showing the property.

The first advice we give our clients is to meet with a marketing expert that has a real estate license and go room-to-room. In each room, figure out what repairs or updates you could do to make the home more marketable. At the same time, have your home pre-inspected to find problems before your buyers do! Get estimates from the list from the room-to-room and the Pre-Inspection report. Sit down with your expert marketer with the list and the estimates and determine which updates and repairs will get you the most bang for your buck! I call this creating your staging for presentation to the public.

Then, and only then, can you price your home. You cannot price a home if you do not know what it will look like the day it comes on the market. Then it is time to test the price online with fabulous marketing. 

When your home goes on the market and you find the home is priced a little high, act fast to make an adjustment. We reposition our homes by re-listing them as a brand new listing, and we change the pictures and list in another price point. This will get your listing out to another group of buyers who never knew that your home was ever on the market.

In order to keep money in your pocket, test your price, market it online before it goes live on the market, and then watch the results. Are buyers calling in? Are Realtors calling in to find out more information? We call this the 'Coming Soon' process and we test every marketing effort to make sure our clients' homes are priced to attract as many buyers as possible. Then, the first day your home goes on the market, we get feedback. This feedback tells you what to do next and how to respond to the marketplace.


If you would like a free room-to-room review, just go to www.FreeRoomByRoom.com to get your free consultation on what you need to do to your home before it goes on the market. We suggest you do this at least 6 months before you are going on the market. Or you can just sign up for our next Home Seller Seminar on Saturday, January 23rd at 9:30 a.m. Go to www.HomeSharkSeminar.com to learn more!