8 Secret Strategies for Selling Your Home FAST!

The 8 Secret Strategies To Sell Your Home For Up To 18% More Money for Your Home Than Traditional Real Estate Methods!

Secret Home Selling Strategy Gift This Holiday Season

As 2014 draws near, we reflect back on all of our accomplishments and learn from all the decisions we made. We here at Cardano Realtors serviced just over 100 families and helped them protect their real estate asset. This year we are on track to service 200 families with the help of our clients, who introduced us to people they care about.

I am going to wrap up this year-ending Blog with a fantastic video from one of my seminars where I talk about the Secret Formula for Selling your home in 26 days or less. The main message from this video is that in order to sell your home fast and for Top Dollar, you need to have thousands of eyeballs viewing your property online in order to get one person into the house for an appointment. If you don't have premier marketing of your home online, you will not have the foot traffic necessary to build that excitement for your home that will compel buyers to write an offer the first weekend on the market. Then your home will sit on the market, each day the value decreasing, as the longer your home is on the market the lower the offer price will ultimately be. 

Whether you are months or years away from putting your home on the market, this video explains the fundamental action step that must be in place to get your home sold fast, for up to 18% more and have a stress-free experience. That is what it is all about!! So listen to the last 3 minutes of this video for the Secret Formula to getting your home sold fast!

Thank you all again for your support, friendship and introductions all year long. 2014 is going to be an amazing year! Focus on just one thing you would like to accomplish this year and Crush It!! Singular focus is the motto for 2014.

Want to start off the year on the right note, attend our first Home Seller seminar of the year, on January 16th at the Abington Library. Just go to http://www.HomeSharkSeminar.com to sign up and for more information. If you would like me to host a seminar for your organization, just give us a call. We book up a month in advance so please make sure you get us on your schedule to talk to your organization on how to keep their equity in their home. Find out what you can do while they are living in their home to build up equity when it is time to sell one of your largest assets, your home!!

So from our family to yours, Merry Christmas and a Happy New Year!

Save Thousands of Dollars Buying & Selling a Home Right Now

Hi, ladies and gentlemen, this is Diane Cardano here with the “Hot Off the Press” Real Estate Market Report through Dec 9th 2013.

Over the last couple of months I've been explaining the impact of interest rates and inventory levels on your purchasing power, and I have been bringing you the most current research to explain the latest trends in the housing market.

Today, I am going to take a bit of a break from all of the numbers and instead, address a common misconception about the seasonality of the Housing market.

It’s the end of the year and that means the winter is upon us.  Many of you may feel that now is not the time to be either buying or selling your home. 

Here are the Top 5 Reasons to Buy a Home Now, and the Top 5 Reasons to Sell a Home Now
Based on prices, mortgage rates and soaring rents, there may have never been a better time in real estate history to purchase a home than right now. Here are five major reasons purchasers should consider buying:

5 Reasons to Buy a Home Now Instead of waiting.

1)  Supply Is Shrinking
With inventory declining in many regions, finding a home of your dreams may become more difficult going forward. There are buyers in more and more markets surprised that there is no longer a large assortment of houses to choose from. The best homes in the best locations sell first. Don’t miss the opportunity to get that ‘once-in-a-lifetime’ buy.

2)  Price Increases Are on the Horizon
The Home Price Expectation Survey polls released their report recently which projects appreciation in home values over the next five years to be between12.3% and 32.8% .
The bottom in home prices has come and gone. Home values will continue to appreciate for years. Waiting no longer makes sense.

3)  Owning a Home Helps Create Family Wealth
Whether you rent or you own the home you are leaving in, you are paying a mortgage. Either you are paying your mortgage or your landlord’s mortgage. The Fed, in a recent study that I reported on last month, revealed that the net worth of the average homeowner is 30 times greater than that of a renter.

4)  Interest Rates Are Projected to Rise
The Mortgage Bankers Association, the National Association of Realtors, Freddie Mac and Fannie Mae have all projected that the 30-year mortgage interest rate will be over 5% by the end of 2014. That is an increase of almost one full point over current rates. An increase in rates will impact YOUR monthly mortgage payment.

5)  Buy Low, Sell High
We would all agree that, when investing, we want to buy at the lowest price possible and hope to sell at the highest price. Housing can create family wealth as long as we follow this simple principle. Today, real estate is selling ‘low’ compared to where it will be next year. It’s time to buy.

5 Reasons to Sell Now Instead of waiting.

Many sellers feel that the spring is the best time to place their home on the market as buyer demand increases at that time of year. However, the fall and winter have their own advantages. Here are five reasons to sell now.

1)  Only Serious Buyers Are Out
At this time of year, only those purchasers who are serious about buying a home will be in the marketplace. You and your family will not be bothered and inconvenienced by mere 'lookers'. The lookers are at the mall or online doing their holiday shopping.

2)  There Is Far Less Competition
Housing supply always shrinks dramatically at this time of year. The choices for buyers will be limited. Don't wait until the spring when all the other potential sellers in your market will put their homes up for sale.

3)  The Process Will Be Quicker
One of the biggest challenges of the 2013 housing market has been the length of time it takes from contract to closing. Banks have been inundated with both purchase and refinancing loan requests. Both of these will slow in the winter cutting timelines and the frustration these delays cause both buyers and sellers.

4)  There Will Never Be a Better Time to Move-Up
If you are moving up to a larger, more expensive home, consider doing it now. Prices are projected to appreciate by over 25% from now to 2018. If you are moving to a higher priced home, it will wind-up costing you more in raw dollars (both in down payment and mortgage payment) if you wait. You can also lock-in your 30 year housing expense with historically low interest rates right now. There is no guarantee rates will remain at these levels in years to come.

5)  It's Time to Move On with Your Life
Look at the reason you decided to sell in the first place and decide whether it is worth waiting. Is money more important than being with family? Is money more important than your health? Is money more important than having the freedom to go on with your life the way you think you should?
You already know the answers to the questions we just asked. You have the power to take back control of the situation by pricing your home to guarantee it sells. The time has come for you and your family to move on and start living the life you desire. That is what is truly important.
Don’t Forget! My Home Selling Sharks Seminars for 2014 are starting again in January! We’ll be at the Abington Library at 6:30 on the 16th of January! You can register here! Hope to see you there!

Great Time to Buy a Home This Thanksgiving!

Hello everyone and welcome to a very special video blog. We wanted to not only share with you some of our hot off the presses real estate updates, we here at Cardano Realtors wanted to wish you all a Happy Thanksgiving with a special clip at the end of your update.

First, the news.

As you can see from this graph, recent mortgage rates have been moving downwards. This is great news for all potential buyers and sellers. The decline in rates really happened back in the middle of September with the Federal government’s announcement to not taper bond purchases.

From there, we have seen a rather consistent decrease in these rates since then. What does this mean? This recent downturn has something to do with the time of the year. Late Fall and Winter aren’t usually the best time of the year to sell a home, but that isn’t always true. Currently, it’s still a great market for buyers and sellers.  While inventory has increased some, it’s not just a buyers’ market. If your home is in great condition, and well maintained, you can still sell your home for top dollar, guaranteed!

Now, Thanksgiving is a special time here at Cardano Realtors. It is a time for family and friends to gather and share a special meal together. And here, we have a very special tradition. Giving our past clients and friends a pumpkin or apple pie to celebrate the holidays. We want to wish you all a very Happy Thanksgiving, and please check out our video that is about this wonderful tradition!

You Really Need An Expert Advisor to Help You Realize Your Home Buying and Selling Dreams!

Hi ladies and gentlemen, this is Diane Cardano from Cardano Real Estate Experts here with the Latest Cardano Real Estate Expert Market Report.  It has been an incredible year in Real Estate and I have been right here, month after month, breaking down all the information and making it easy for you to understand.  So many of you have been giving me such positive feedback on these blogs and I want to thank you for that!  I am very happy you are enjoying them and finding the information and my advice so helpful.

Before I get to the news I wanted to take a second to address a request made by a few of my video blog viewers. They wanted to know why they should hire a real estate expert versus just a traditional sales person.

Imagine hiring a real estate expert, a real estate professional.
Imagine what they can do to protect your real estate asset.
Imagine what that looks and feels like.

#1- They help with all disclosures and paperwork necessary in today’s heavily regulated environment. There's more paperwork to fill out when you sell a house now than any time in history. We have a team, executing market tested, proven repeatable systems which ensure every document is processed accurately and filed well ahead of deadlines.

#2-  An expert Realtor is well educated in and experienced with the entire sales process. There are over 115 variables that must be managed in the home-selling process so this is very important as one mistake from an agent who is not an expert can cost you thousands.

#3-  They act as a ‘buffer’ in negotiations with all parties throughout the entire transaction. The vast majority of people don't want to get involved in negotiations and most don’t even know how to start. Most people want somebody in the middle of it. They want someone helping them talk to the appraiser or the inspectors. They want someone helping them and maybe even talk to the bank.  But most importantly they want someone to stand up for them and negotiate for them. 

#4-  They help understand today’s real estate values when setting the price on a listing or on an offer to purchase. The days of using just Comps to understand a home’s value are long gone.  You need to consider hundreds of variables, aside from obvious ones like upgrades and renovations you have done to your home, there are economic indicators, rental housing vacancies, new single and multi-family construction, seasonal market changes, interest rates, and even regional and national unemployment rates just to name a few.

#5- They simply and effectively explain today’s real estate headlines and decipher what they mean to you.  Home buyers are more informed than ever with their Internet searches. We all know that there is plenty of information out there. However, there's a critical need to transform that information into analysis and advice that helps our client make the best home buying and selling decisions.

I hope that helps clarify the very real need to have an expert, helping you, your friends, family and neighbors with what is more than likely the largest single asset they own. You need to  choose your expert wisely. Just go to www.QuestionsToAskARealtor.com for a complete list. A bad hire can cost you thousands.

This brings me to the market research I want to share with you this month!

Greg McBride, Bankrate.com's Senior Financial Analyst, put it this way: "It seems like Americans' love affair with real estate has returned," and I couldn't agree with him more.

The existing home sales chart, going all the way back to January 2011,shows that the market is definitely back. It's flying back. Things are doing really, really, really well, the real estate market is back in a big way.

Take a look at the recent Survey Fannie Mae did which shows the top 5 reasons Americans are buying homes:

Number One, they want a better place to raise their children;

Number Two, a place that their family can feel safe;

Number Three, they want the ability to have more space, more elbow room;

Number Four, they want the freedom to renovate that space to their taste.  They may want to paint that room a lot of different bright colors in order to spark creativity, but a lease might tell you have to keep it beige. They may want to put a swing set out in the backyard, but a landlord tells them no because  that's an insurance risk and you can't do that.

Number Five, and perhaps the most important reason, is that they understand that owning is a better investment than renting.

As a matter of fact, a study just came out last week that showed that owning is still 35 percent cheaper than renting in the United States. Owning a home is 35 percent cheaper than renting a home in this country, and the study covered a hundred of the largest metro areas. And how many    were at the cheaper end? All 100. They weren't all 35 percent cheaper, but on average it's 35 percent cheaper, and every single one of the hundred largest metro areas it's cheaper to buy a home than rent a home. That's exciting.

I’ll tell you what is even more exciting, What we're getting back to is people realizing the investment ability of owning a home, and that this is a great time to buy.
Take a look at this chart, I go all the way back to January 2000 and come right up to the most current numbers.

See what is the return on investment if you invested in the Dow, the S&P, and the NASDAQ, or if you invested in real estate. And we can see over that 13‐year period that real estate outshines any one of the other investments. It's still the case even though the stock market is taking off.

Some people will say, "Well, Diane, that's over 13 years. You know, what about from 2006 on?

Well, I don’t have time in this video to break down every single time period, but let's just take a look at the last year.

Everyone  is bragging how well the stock market did. And they're not wrong; the Dow's up 13.9 percent. The S&P is up 12.1 percent. And the NASDAQ that took a tremendous hit is roaring back; they're up 17.4 percent.

But look at home prices in this country are up 12.4 percent. We're not doing as well as every one of them, although a little bit better than the S&P,  but even in the last year where the stock market was skyrocketing, owning a home is a sound and profitable investment.

And friends, realize, when you buy a stock, if you're buying two hundred thousand dollars' worth of stock, you're paying two hundred thousand dollars. If you're buying a two hundred thousand dollar house, you're putting down ten, maybe $20,000. So the return on your actual cash investment skyrockets over any of these other investments.

I know many of you watching this will be selling and or buying a home in the upcoming year.  Or you know a close friend or family member who will be. 
I am here to tell you that it is an Amazing time to be on the market.  But like I explained at the start of this video, you really can’t do it right without the help of an Expert. 

There is still one more opportunity to attend one of my Home Seller Seminars, on November 21st at 6:30pm in the Abington Free Library!  Just go to www.homesellingsharks.com,  and sign up today!!

This is Diane Cardano, signing off! 

How to Create a Fake Staged Room

Imagine when selling your home, on the very first day on the market, you have buyers lined up outside your door. Better yet, these buyers all have their checkbooks and are willing to pay you list price or more. You may be asking, how can this happen for me when I sell my home?

Watch this video to understand how you can prepare, right now, if you are planning to sell your home in Spring 2014. That is of course, if you want to CRUSH your competition.

The strategy I use to have buyers lined up outside my client's door is called creating a "Fake Staged Room". In the video, I talk about how we get great interior pictures of the home way before you are going on the market. Combine this with the great exterior pictures you have, from when your home looked its best on the outside (see Blog from October 1st) and you are ready to market your home to potential buyers BEFORE your home goes on the market.

I call it my Coming Soon Listing program. My video will show you how the interior can be “faked” for professional pictures.  For example, you move your kitchen “stuff” into a different room of the house while your Real Estate Expert takes beautiful pictures of your now cleaned and “clutter-free” kitchen. Then, repeat this process in each room so every picture looks clean and ready for potential buyers to imagine themselves moving in right away!

Once we upload these pictures to YOUR home’s website, you have wonderful pictures inside and out! This, in turn, creates DEMAND for your home!  That makes thousands of dollars of difference in YOUR pocket.

To find out how you can get your FREE Home Seller Tool Kit, outlining my 8 Secret Strategies to selling your home Fast for Top Dollar, just go to www.HomeSellerToolKit.com

Inventory Is Growing!! Is It A Good Time To Sell a Home … Is It A Good Time To Buy a Home?

Hi, ladies and gentlemen, this is Diane Cardano from Cardano Real Estate Experts here with the “Hot Off the Press” Real Estate Market Report through October 1st.

Let’s get right to it! Check out the video for fabulous graphs.

Let's start with the good news.

We are finally in a full housing recovery; there's no question about that anymore! Let me tell you why.  For a recovery to occur, three things need happen: sales need to increase from the bottom lows they were at, prices have to turn around, and inventory has to bounce back to a normalized level.

1. Sales

Let's take a look at the pending home sales beginning from January 2012 through July of this year.  Historical data shows us that with the exception of a sharp drop in April 2012, home sales have been in a healthy state of growth for more than a year.  Some of you may have heard the fear monger voices of the media telling you pending home sales are down in July and August.

That is true - to an extent, Are pending sales down from major peak? Yes. But look at where they are in regard to a historically healthy level; they're still well above that level.

2. Prices

In the beginning of 2013, inventory was limited because people didn't fully believe in a housing recovery; because of this hesitancy prices increased dramatically in the spring market.

As far as the recovery is concerned, sales have been up for nearly two years, prices have been up now for about 15-18 months, and since the beginning of the year inventory has increased.

This graph is important for two reasons: first it shows the rapid appreciation as the market recovered from the dramatic losses of the past. 

This is illustrated by the year over year gains on the first two thirds of the chart.

The second reason this graph is important is because it shows the last three months sitting at 12 percent. It is assumed that the market has found a steady level and will likely proceed at a much slower growth rate over the upcoming months.  We are seeing a slow in our market.

The rapid price appreciation is not going to continue; that's important for sellers to know!

If you read the Wall Street Journal, watch CNN or listen to NPR, you probably have heard that home prices have increased by 12%-13%. You might think, "Well, if I wait until next year to sell, I'll get another 12 or 13%." Not necessarily.

3. Inventory

In real estate, we look at inventory based upon the supply. If there's one to five months' supply of inventory, we know it's a sellers' market and appreciation is going to take place.

That's the market we've been in since June of last year, the amount of people looking to buy a house was greater than the amount of people that were putting their house on the market.

An equilibrium market has 5-6 months of inventory. This means an equal opportunity for both buyers and sellers.

Anything greater than a six-month supply indicates that there aren’t enough buyers looking for homes.

This graph only shows through July and it appears that we are at normal levels of inventory. Our graphs only show national stats.

Our inventory, though, is high, especially in the higher end market. Most areas in our market are back to a buyer's market.

Another way to demonstrate this is with a graph. This graph shows the year over inventory levels. Back in January, we were 24% off of last year. Every month since January, though, has decreased. The decrease reached a point where we were only 5 percent behind where we were last year. However, inventory has increased considerably in our area during the past two months.

This is the national market report for October. My experience is that our market here in Philadelphia has slowed down incredibly. The first time buyer’s price ranges have dropped 10 percent and hardly anyone is looking at homes over $500,000.

So if you are thinking of selling your home, you need expert advice to ensure you stage your home to perfection, have the best high tech marketing, get your home on thousands of websites and have it priced it to sell.

How can you do that? Just come to one of our Home Seller Seminars at the Abington library. Our last two seminars this year are on October 24th and November 21st.  Just go to www.HomeSharkSeminar.com to sign up!! Or email in for your free kit by going to www.HomeSellerToolKit.com

This is Diane Cardano from Cardano Real Estate Experts signing off on this month’s real estate marketing report.

Free $10,000 Home Selling Secret Strategy

As all Home owners know, there are many things we do to plan and prepare for the change of season.  We treat our lawns, store or move our outdoor furniture, change filters and clean our heater. Well the same thing applies to those considering selling their home in the winter through early spring.

As our regular viewers know, I have 8 Secret Strategies I have devised to help you CRUSH the competition when your home goes on the market.  These strategies are designed to help you sell your home for top dollar, fast, with minimum stress and anxiety. They are all right here in my 8 Secret Strategies booklet!

I have included this booklet in my Home Seller Tool Kit. I am giving away a copy to my Blog fans.  At the end of the video, you will get all the details needed to get your very own Kit!

Strategy number 3 of my 8 secret strategies is the Photo and Video showcase! This is the strategy most effected by the time of the year you choose to put your home on the market.  The great news is that if you act quickly and take photos now, you will be able to differentiate yourself from the competition when your home hits the market.  So many of my clients, over the years, have told me how grateful they are that they attended my Seller’s seminars and took advantage of our free no obligation photo shoot!

When they listed their homes during the winter months, their competition had photos of snow covered grey and white homes with branches and twigs instead of trees and shrubs. Our clients had FABULOUS pictures and video of their home on the exterior when it looked its best, vibrant flower beds, green grass and healthy full trees and shrubs!  What a difference!!  

At Cardano Real Estate Experts, not only do we take the photos that set you apart from the competition, we put it to work for you in our marketing.  We place them on our “Coming Soon Listings” website (www.ComingSoonListings.com) with a short blurb about your home alongside those fabulous pictures of the outside of your property. We also construct personal property websites!  Websites dedicated to your home and your home alone, showcasing your photos with music and information designed to get buyers extremely excited about making that important showing appointment.When you put the power of Strategy number 3 to work for you, you differentiate, create “buzz”, and showcase your property!  
When you finally open your doors on the first day, you will have buyers lined up outside competing with one another to pay you list price and more for your home!

And don’t forget! We teach all my 8 secret strategies at our monthly home seller seminars, just go to www.HomeSharkSeminar.com for more information

Now, as we promised: We are making Diane’s exclusive Home Seller Tool Kit available to all of our blog followers!  Simply go to www.HomeSellerToolKit.com!

To get your free Home Seller Tool Kit, just go to 2155768666.com

Hot Off the Press Market Report

Hello this is Diane Cardano from Cardano Real Estate Experts here with the “Hot Off the Press” Real Estate Market Report through September 1st. In today’s video blog, I review the BIG news right now. The 2 issues are “What is happening with house prices?” and ”Are we heading for a new balloon?”
The good news is the latest home price expectation survey came out a couple weeks ago. This is a nationwide survey of over 100 economists, real estate experts and investment & Market strategists. First they looked at the pre-bubble number, then there was a correction or recovery from 2011 to the present. 

Now let’s look at what the appreciation of house prices should have been if we had stayed on the same trend line before the roller coaster ride. In the next 5 years we would be at around 22.3%.  And if you look at the actual, and projections through 2017, it comes out to be around the same appreciation, 22.3%. Just a year ago, these same economists were not as positive as they are now! Watch the video with complete slides showing graphs and illustrations.

Distressed property numbers are diving, foreclosures are down, and the foreclosure inventory is down as well as the number of delinquent loans.
There is NOT a housing bubble forming right now.  There are 8 cities in the country that currently have appreciated over 20% since the bottom hit. However with those appreciation numbers, both Las Vegas and Arizona are still down 50 and 40% respectively. When these numbers start really approaching 2006 numbers, then we can talk about a bubble, maybe.

As the mortgage rates increase so does the monthly payment for that same home. Some people will reduce their asking price for a house so they can afford it; these are people shopping by budget. Some people will be eliminated from the market altogether because they will no longer qualify for a house that they are looking to buy.

I do believe that the price appreciation momentum will slow down due to the increase in mortgage rates,  but nothing like the newspapers, radio  and television are saying....

Over the last 30 years, the 4 times that the interest rates spiked, prices did not go down, they went up. You may have been hearing that with interest rates going up, prices have to tumble, but not necessarily and not historically. It is not just the interest rates that determine price. It is the amount of supply, the inventory, where the economy is and where unemployment is. There is no guarantee that because interest rates are spiking up that prices are going to spike downward.

Mortgage Rate projections for 3rd quarter 2014 are between 4.8% and 5.1%. However, for those of us looking at the past numbers, as we can see the mortgage payment for a $250,000 home has come down over the last 30 years.

Some other interesting stats from Trulia shows that the number of buyers out of 100 willing to bid over asking price. These studies show that 25% of the buyers willing to pay 1 to 5% over asking price, 9 out of 100 are willing to pay between 6 and 10% over asking price and 4 out of 100 are even willing to pay 10% more than asking price!

This is something I am very familiar with as over half of my listings have sold this year for more than asking in 3 days due to our high tech marketing and our determination to crush the competition when it comes to selling our client’s homes.

John Paulson says:
“The housing market has bottomed. It is not too late to get involved. I still think buying a home is the best investment any individual can make. Affordability is still at an all time high. Buy a home and if you can, buy a second home.”

Thanks for checking out my market update for September. Check back next month to our blog. If you are planning to sell your home, be our guest at our next home seller seminar on September 26th at the Abington Library. Sign up at this link. www.HomeSharkSeminar.com