Montgomery County PA Real Estate Video Blog with Diane Cardano: Home Selling Tips

Showing posts with label Home Selling Tips. Show all posts

Unlock Your Success With 3 Tips for Getting Top Dollar

Today I’ve got three great tips on getting top dollar for your home. But if you want to hear my full advice, join me at my upcoming seller’s seminar.

Buying a home? Click here to perform a full home search

Selling a home? Click here for a FREE Home Price Evaluation

Call me at (215) 576-8666 for a FREE home buying or selling consultation

Today I want to go over the three things you need to do to get top dollar for your home. Low inventory means that homes are selling quickly and sellers have the advantage, but why not aim for getting even more money in your pocket?

When you’re thinking of selling one, two, or even three years from now, there are three things you can do to ensure your success down the line.

Start way earlier than you think. Consider Noah when he was building the arc. When he was building the boat and gathering the animals, he did so well in advance. This is exactly the mindset you need to apply to selling your home. Come to one of my home seller seminars, where we’ll teach you eight secret strategies to getting you top dollar. This will guarantee you a quick sale and more money in your pocket. People who come to our seminars are getting their homes off the market in just seven days and for at or above list price.
Crush the competition. Imagine a sports game where the final score ended up being something like 101 to three. This would make for an amazing win and an amazing story, and that’s exactly what you should aim for in your transaction. Having a competitive mentality will help put you far ahead of the competition. There are other homes out there that want to sell too; you need to make sure that your home is better than the rest.
Have buyers lined up outside of your door. This is something that happens at every one of our open houses. If you follow these first two steps, this is going to be the result. If you have this vision and follow through, it can come true for you too.

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Having a competitive mentality will help put you far ahead of the competition.

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You can learn all of these things at my upcoming Home Selling Sharks Seminar on October 7th at the Hilton Garden Inn. Free breakfast will begin at 8:30 a.m. and the seminar will start at 9:30 a.m. There will also be a meet and greet with various speakers during the breakfast.

If you have any other questions or would like more information, feel free to give me a call or send me an email. I look forward to hearing from you soon.

Prices to RISE in 2018 - GET PREPARED!

Using this one strategy, sellers can feel confident that they are getting the most money in the least amount of time.

Buying a home? Click here to perform a full home search

Selling a home? Click here for a FREE Home Price Evaluation

Call me at (215) 576-8666 for a FREE home buying or selling consultation

When it comes to selling a property, it is never too early to get a jump start on the process. Today, we want to let you in on a secret that can save you thousands: a pre-marketing home inspection.

We teach future home sellers each month at our seminar how to sell for up to 18% more. One of the ways to do this is by fighting off the “staging shark.” Real estate is a new world these days, and it’s a world where differentiating your home from the others is essential.

I’ve taught over 1,000 home sellers so far, and from doing so I’ve learned that most sellers want three key things. They want to sell for the most money, in the least amount of time, and they want to sell hassle free.

Having a pre-marketing home inspection takes care of all three of these points. When you get your home inspection taken care of prior to listing, you’re saving yourself a lot of money. If you discover anything in your property that needs a repair, you can choose from Cardano’s List—a compilation of business contractors my team and I trust to meet your needs.

When you have your inspection done in advance, you can have repairs done at your own pace and with your own preferred contractors instead of ones chosen by the buyer.

Additionally, buyers love being able to read home inspection reports as well as any receipts from the repairs you’ve made. This makes buyers more comfortable and will let them make you a clean offer at top dollar. In fact, a recent statistic says that 100% of home buyers feel more comfortable buying a pre-inspected home.

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100% of home buyers feel more comfortable buying a pre-inspected home.

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A pre-home inspection also saves you time, since most buyers won’t feel the need to perform another after seeing your report. This eliminates the 14 to 21-day contingency period, and offers tend to be submitted in just days.

This strategy means home sellers don’t need to worry about a buyer backing out because of a home inspection. All cards are on the table. Sellers will be able to put their market on the home feeling confident that they’ve already taken care of all repairs.

So make sure that when you’re listing your home, you choose an expert advisor who utilizes this strategy.

If you have any other questions or would like more information, feel free to give me a call or send me an email. I look forward to hearing from you soon.

Professional Pictures Can Land $10k More When Selling Your Home

When is the best time to take exterior photos of your home? How should you stage the exterior so that your listing stands out to potential buyers?

Buying a home? Click here to perform a full home search

Selling a home? Click here for a FREE Home Price Evaluation

Call me at (215) 576-8666 for a FREE home buying or selling consultation

Your listing photos are key to a successful home sale. When it comes to exterior photos, you should make sure those are taken when your house looks its best.

It’s important that you plan ahead for exterior photos. Make repairs to the outside of your home, cut down any trees you’ve been wanting to get rid of, and consider power washing or painting your home.

Now that it’s spring, your home probably looks really good right now. We offer to do a free video and photoshoot of your home, and we can come over after your landscapers are done to take some great photos and video for your listing.

We use a flip camera or iPad to film your home; that way, we can post your listing to social media right away. Make sure that you work with a Realtor who is tied into social media.

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Work with a Realtor who understands how to use social media.

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If you aren’t planning on selling your home quite yet, we can post your listing photos to our ‘Coming Soon’ listings page on our website. For example, if you are selling your house in the fall, odds are your buyer needs to sell their current home before they can purchase a new one. Move-up buyers use ‘Coming Soon’ listings to secure housing after their home sale.

These are just a few of the top tips that I like to share at our Home Selling Sharks Seminars. Visit HomeSellingSharks.com to sign up for our next monthly seminar. In the meantime, if you have any real estate questions, just give me a call or send me an email. I would be happy to help you!

Keep More Money in Your Pocket When Selling Your Home

I’m very passionate about helping people keep money in their pocket, so I wanted to give you a few tips today on how to have a successful home sale this fall without losing money.

Buying a home? Click here to perform a full home search

Selling a home? Click here for a FREE Home Price Evaluation

Call me at (215) 576-8666 for a FREE home buying or selling consultation

Fall is here and houses are coming back on the market. One of our seller seminars is coming up on October 11th, and I’m going to show you a little bit of what I’m going to teach at the seminar.

One topic I’m very passionate about is helping people keep money in their pocket. I have eight strategies to help you do just that, and one of those is to make sure you have a vision. Your house is one of your largest assets; you want to net as much money as possible and have a stress-free real estate experience. Imagine how great that could be.

There are three important things you should keep in mind when envisioning your ideal home selling process:

Start earlier than you think. People are often so busy right now that they wait until the last minute and call me only five days before they want to get their home on the market. That is not enough time to implement home selling strategies that will keep money in your pocket. I have people calling me in September who want to get on the market in April—they will have plenty of time to select the best paint colors and make the necessary repairs to sell for top dollar.

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Start preparing your home for the market sooner than you think you should.

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Envision crushing the competition. The average days on market is 120 days, while my average is 26 days on market. You don’t want to have your house on the market for 120 days—you want to crush the competition and step over all the other homes that are on the market.

One of my ace strategies for crushing the competition is the ‘Coming Soon’ strategy. You can come to the seminar to learn all about it, but the basic idea is to build up demand for your home while spending the least amount of money in the shortest amount of time. That way, you can net the most money on your home sale and get the edge over the competition.

Finally, imagine a line of people waiting outside your door the first day your house is on the market. They have their checkbooks open and are ready to offer asking price or more. That is the ideal situation you should aim for when preparing your home for the market.

Those are the three things that you want when selling your home. Visit HomeSellingSharks.com for more details on our upcoming seminar. I hope to see you on October 11th. If you have any more questions in the meantime, please don’t hesitate to reach out to me!

Initiating the Home Sale Process

How should you start selling your home? When should you start selling your home?

You should start once you have the slightest thought of moving. Once that happens, get out your staging booklet and start thinking about how to maximize your budget.

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Start preparing once you have the slightest thought of moving.

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After that’s done, start a relationship with a real estate consultant. Not right before you list—now. There’s a right way and a wrong way to hire a Realtor. The right way involves asking questions over the phone. You don’t need to bring someone into your house to hear what they have to say. Remember—if you’re not a coachable seller, Realtors won’t want to work with you.

The next step is getting your home pre-inspected. Any potential buyer will be conducting their own inspection, and they can nickel and dime you on trivial issues if they find any. Getting a pre-inspection nullifies this possibility by informing the buyer of any and all issues with the house before they make their offer.

Finally, you need to compile a staging team by making a list of competent contractors to get any repairs made. If you’ve been in your house for a while, you’ll likely need carpenters, roofers, painters, electricians, plumbers, etc. Learn the names of these people, because they’re the ones who will make or break your home’s value.

If you have any further questions about how to start selling your home or about real estate in general, just give me a call or send me an email. I look forward to hearing from you!

Marketing Tips for Philadelphia Home Sellers

Buying a home? Click here to perform a full home search

Selling a home? Click here for a FREE Home Price Evaluation

Call me at (215) 576-8666 for a FREE home buying or selling consultation

Our Home Selling Shark Series is designed to help sellers get top dollar for their homes. We have some hot tips for marketing your home and determining if your Realtor is savvy enough to create demand before your home even hits the market.

First off, SEO optimization is crucial. You want your home to pop up first when someone Googles “homes” in your area because there are so many other Realtors marketing other properties. There is a thing called “Pay Per Click,” where you pay for someone to click on your house.

On our team, we pay the money for that because it just makes sense to drive more traffic to your home. If you work with someone who sells five homes a year, you should know that three of those sales are buyers and only two are properties that the agent lists. That means they are probably not going to spend a lot of money on advertising. I have 100 homes on the market, so I can make sure that your home stands out.

You also want to get your home on every site that populates current listings on the MLS. Syndicating your listing allows sites like Yahoo, Realtor.com, and more to pick up your listing. Homes that use this marketing tool sell in an average of 30 days versus the MLS average of 90 days.

We have seen a little surge in the marketplace over the last few months but it is slowing down a bit now, so pricing is key. Keep in mind that you want to sell your home within 3% of the market price. Think of pricing as a grocery line: there are 10 other people in line, but you want to be up front. There may be 10 other homes in the area on the market and you want to jump in front of them pricing-wise.

You do have to put some time in and determine whether or not those competing properties are overpriced. You don’t want to underprice your home; you just want to make sure that your home price is right for the market you are in.

If you’re planning on selling your home, be prepared. Come to one of our monthly Home Selling Sharks seminars. We can help you sell for 18% more than other home sellers. Go to www.homesellingsharks.com for more information and to sign up for the next seminar. I look forward to seeing you there!

Two Great Resources for Selling Your Home

Buying a home? Click here to perform a full home search
Selling a home? Click here for a FREE Home Price Evaluation
Call me at (215) 576-8666 for a FREE home buying or selling consultation

When you overhear your family, friends, or coworkers talk about buying or selling real estate, stop keeping me a secret and simply tell them “I’ve got the perfect person for you.”

In fact, why not share with them some of the incredible free resources I have on my site? I just posted the Cardano Fall Seasonal Reports online for both buyers and sellers. You can find them right here, at www.freeseasonalreports.com and feel free to share the link with anyone you know who is considering making a move in Pennsylvania.

If you or someone you know wants to sell their home fast, like within 26 days, consider signing up for our next Home Selling Sharks Seminar on October 20. It will be held at the Hilton Garden Inn in Fort Washington. Just head on over to www.homesellingsharks.com to register.

If you have any questions for me, feel free to call or send an email. I look forward to hearing from you!

8 Secret Strategies to Avoid Equity Draining Home Selling Sharks!

The most important part of the home selling process is the marketing of your home to prospective home buyers. The problem is, it can be awfully difficult to do so in the current market. Luckily, there are 8 steps you can take to squash home selling sharks and control the equity drain when selling your home!

When selling there are a lot of sharks out there, or things that can adversely affect the process that will eat away at your equity. The key is figuring out how to fight these things that you have no control over. Each bite a shark takes is thousands of dollars, so it's crucial for you to find a way to keep money in your pocket!

To find out how to fight these sharks, head over to www.8secretstrategies.com and watch the short videos I've put together. They will help you keep money in your pocket where it belongs! Don't wait until the last minute - whether you're selling now or in three years, it's crucial for you to learn how to avoid these sharks that will drain your equity!

If you have any questions or if you need real estate assistance of any kind, don't hesitate to give me a call or shoot me a quick email! I would love to hear from you!

How We Use Marketing to Sell Your Home

Today, we'll discuss the important role marketing plays in selling your home.

Nowadays, people do a lot of research on home values. We use preemptive marketing to price the home. We look at pending sales to determine a market value, and then we test the price.

Typically, Realtors try to get a home on the market as fast as possible, without bothering to test the price. They're thinking that doing so will get them their commission faster, and they can always lower the price as time goes on. However, an overpriced home will sit on the market, making buyers wonder what's wrong with the home. That's why it's important to have the price right from the start, so we test the price!

Traditional real estate marketing consists of a sign on the lawn, an ad in the newspaper, listing it with the MLS, and putting the home on the company website. But who reads the newspaper anymore? Certainly not 26 or 32 year-olds.

Once you've staged your home and priced it, we need to market it appropriately.That means getting your home on thousands of websites before it's listed. In order to do that, we simply fill out the Trend Waiver form, which allows us to delay putting the home on the MLS.

By delaying the MLS, we can help the home generate demand before it even hits the market. We can get calls from prospective buyers before you have your first showing, and when you do have that first showing, you can expect a lot of interested people to show up!

If you have any questions on today's video, give me a call or send me an email. If you're interested in signing up for one of our seminars, go to homesharkseminar.com to register for our October seminar. We look forward to hearing from you!

Are You Doing What It Takes to Get Top Dollar for Your Tri-County Home?

Today, I want to let you in on some valuable information. At a recent seminar I led, I taught people about Secret Staging Guidelines and people were ecstatic! Today, I'll share a few of these great home selling tips.

As a general rule, less stuff equals more money for you, the seller. Clear the clutter from flat surfaces to make your home feel bigger and more open. Let the buyers breathe by getting rid of random knick-knacks and other items that don't serve an obvious purpose.

Don't block the natural light when selling your home. Half of the photos I see online have closed shades, making the home look dark and unwelcoming. You also want to keep furniture out of the corner of the rooms to make the space feel more open and full!

Many people have centerpieces on their table and are surprised when I tell them to remove them! The table needs to be clear of everything, so that the photos capture the essence of your home, rather than your things.

The last tip for today is to depersonalize your home. Remove personal pictures from the walls so buyers can imagine their family living in your home. You also want to clean out your closets so buyers don't feel like they're invading your personal space and so that online buyers can get an idea of how much storage space is really there.

Essentially, the main thing to keep in mind is that less is more when selling in the Tri-County. If you have any questions about selling, or if you need real estate assistance of any kind, we would love to help. Give us a call or shoot us a quick email for the service you deserve!

Four Staging Tips to Get Your Home Sold Quickly

There are many great Montgomery County area homes for sale. Click here to perform a full home search, or if you're thinking of selling your home, click here for a FREE Home Price Evaluation so you know what buyers will pay for your home in today's market. You may also call me at (215) 576-8666 for a FREE home buying or selling consultation to answer any of your real estate questions.

Learn more about the following 4 Hot Secret Staging Tips and much more at my next Home Seller Shark Seminar on March 21st at 9:30am at the DoubleTree at Plymouth Meeting. We give out door prizes as well as free t-shirts to reward you for surviving the Home Shark Seminar.

My father used to sell new homes, so when I entered the real estate business 22 years ago selling resale homes, I always tried to position them in such a way that they resembled brand new homes. I'll be revealing four of my most secret staging tips to you today, but if you want to learn all of them, then you'll need to attend my Home Shark Seminar.

Paint: Paint can go a very long way, and of all the remodels you can do on your home before selling, repainting may have one of the highest ROI's. I suggest painting one color throughout, and earth tones usually work well. White trim often highlights the nice features of a home, and you can add a lot of value by repainting in this way.
Paint your garage: We recommend painting the walls of your garage and the floor gray, or coat the floor with an Epoxy paint. Buyers like to see nice, big garages that they can store things in. You can net a few extra thousand dollars by cleaning out and repainting your garage.
Invest in your basement: Basements are big home sellers. People often forget about basements, but you can keep a lot of money in your pocket if you invest the time, energy, and money into renewing your basement. We like to paint basement floors gray or tan, and if any concrete floor is showing, we recommend that you paint that as well. Ideally, your basement should be as spotless as your kitchen. You may need to move some things into a storage unit, but the money you save by doing this might make the costs well worth it.
Six panel doors: This is an inexpensive fix, and it is a major upgrade over old, wooden doors. It's an easy step you can take to make your home feel much more new and modern.

We hope you find this information helpful. Give us a call or shoot us an email if you would like real estate assistance of any kind, we're always here to help!

How Can You Get Your Montgomery County Home Sold?

I specialize in results. In fact, I guarantee to sell your home in 26 days! On March 21, I'm holding a seminar to give you advice on how to prepare for your home sale, so you can sell quickly and walk away with more money in your pocket.

You're not simply looking for a Realtor when you sell nowadays - you need an expert marketer and negotiator so you can save thousands when selling your home!

To sign up for this insightful seminar, visit HomeSharkSeminar.com or, if you can't make it in person, visit DCintheHouseTV.com to watch from home! It starts at 9:30 on March 21 and ends at 12 noon!

Thanks, and we hope to see you there!

Why You WON'T Find the Advice You Need Online

Do you want to sell your home, but are unsure where to start? If so, you're not alone. Luckily, I have some advice that will help you achieve your home selling goals.

Many people think they can prepare their home for the market by watching HGTV or going online, but it's not that simple. In fact, if you want to get the most out of your home sale, it's crucial to meet with your real estate, marketing, and negotiating expert months before you're ready to sell! This way, you get expert advice from someone who's out in the field selling houses every day.

It's all about avoiding mistakes by being prepared!

People who think all the answers are online are sorely mistaken - Google is (unintentionally) costing home sellers and home buyers THOUSANDS of dollars every year! The average consumer is going online to find "everything" they need before talking to a professional.

Statistically, over 55% of internet searches today are coming from a mobile device. While you may be able to diagnose the problem, you're not going to find the remedy by searching online!

If you're sick, you go to a doctor to take care of your ailment! Buying and selling real estate is no different - sure, there's help online, but you're not going to get everything you need to solve your problem!

When buying or selling a home, you need to work with an expert. When you go online to find answers, there is no way to tell whether the information you are getting is coming from an expert. Most likely, it's not. It's important to make sure you take online information with a grain of salt. For every piece of accurate information, there's a boatload of speculation.

Be sure to find an expert who has the negotiating and marketing skills to help you accomplish your real estate goals! Being prepared is your number one asset!

If you have any questions about this topic, or would like to speak with an expert today, give us a call! We would love to help you get top dollar for your home in a short amount of time!

Don't forget, we're having our first Home Seller Seminar on Saturday, January 24th, 9:30 a.m. You can register at HomeSharkSeminar.com! Hope to see you there!

Thanks, and Happy New Year!

Expert tips on selling your home

Expert tips on selling your home

Hi Blog Listeners! Want to know how to price your home to attract a buyer who will pay you 18% more than other homes in your neighborhood?

The single biggest issue on most home sellers' minds is how to achieve the highest sale price. Like me, you realize that having an expert negotiator on your team is so important in quickly getting top dollar when selling your home. Check out this short video on how to do that!

If you want to see this Pin Point Pricing model in action, please join me as my guest at the William Penn Inn on October 14th. I am holding a home seller seminar with special guest, 1210’s own, Dom Giordano. We will be talking about the economy and how it will affect the sale of your home in 2015.

Buyers Will Be Knocking At Your Door When You Sell a Certified Pre-Owned Home!!!

There are many great Montgomery County area homes for sale. Click here to perform a full home search, or if you're thinking of selling your home, click here for a FREE Home Price Evaluation so you know what buyers will pay for your home in today's market. You may also call me at (215) 576-8666 for a FREE home buying or selling consultation to answer any of your real estate questions.

FREE Home Seller Seminar and Home Seller Tool Kit Saves Home Sellers Thousands!!

Hello Blog Fans! Today, I wanted to share some hot tips for home sellers! This video talks about when to start preparing your home, how to figure out your max budget and what sort of questions to ask YOUR Expert Advisor. I discuss in this video Blog when you should start the home selling process to maximize your return on home repairs before selling. Most important when selling a home is to be coachable and create a plan. Create a list of repairs and improvements with your Expert Advisor and get your Free Room by Room Review (www.FreeRoomByRoom.com).

Lastly, I discuss the benefits of having your home pre-inspected such as eliminating the nickel and diming buyers do after the offer has been negotiated at a price. Once inspected, you can get a Team of contractors from Diane’s List (www.CardanosList.com) who are reliable and have very competitive prices. Also, free to all Cardano Realtor’s clients is our 14 foot Moving Van to move your clutter out of your home and into storage or someone else’s house!!

Don’t miss our June Seller Seminars! The first will be at the William Penn Inn on June 17th and the second will be at the North Hills Country Club on June 19th! The events both start at 6 p.m. sharp and we’ll be providing you with a special dinner. Space is limited, so be sure to reserve your spot at www.HomeSharkSeminar.com!

My Staging Strategy will Allow You to Sell Quickly and for Top Dollar

There are many great Montgomery County area homes for sale. Click here to perform a full home search, or if you're thinking of selling your home, click here for a FREE Home Price Evaluationso you know what buyers will pay for your home in today's market. You may also call me at (215) 576-8666 for a FREE home buying or selling consultation to answer any of your real estate questions.

Hello Blog Fans! Today, I wanted to share another hot tip from one of my Home Seller Seminars. Check out this video explaining why you should do some interior repairs and go room-by-room, why deep cleaning rooms out is so important, and what emotions have to do with selling your home!

So listen to this video blog to find out! Also, don’t forget! To learn more in depth tips, check out my Home Seller Seminar. Our next seminar is May 8th at 6:30pm at the Abington Library! Space is limited, so be sure to reserve your spot at HomeSharkSeminar.com!

Diane's Secret Painting Tips to Make Your Home Irresistible to Buyers

Hi Blog Fans, welcome to my blog. Since Spring is officially here, and many of you are putting your homes on the market, I wanted to share this information from one of my Home Seller Seminars. Check out this video explaining why you should paint your home, what color to paint and what areas of your home needs to be painted.

When preparing your home for sale, you need to do the following when it comes to painting: 1. Paint the basement floor, if not finished, and walls. 2. Paint the garage floor and walls. 3. Paint your paneling 4. Remove all wallpaper at whatever price, as you will make triple the money back. 5 Paint your trim white, dark trim is the death to any home on the market.

We have a couple secret colors that you may want to use. So listen to this video blog. Also, Don’t forget! Our next seminar is March 27th at 6:30pm at the Abington Library! Space is limited, so be sure to reserve your spot at HomeSharkSeminar.com!

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