8 Secret Strategies for Selling Your Home FAST!

The 8 Secret Strategies To Sell Your Home For Up To 18% More Money for Your Home Than Traditional Real Estate Methods!

Booming Spring Market Is Upon Us



We’re creeping up on the second quarter of 2017, which means that interest rates are rising and many home sellers are about to enter the market.

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Welcome to my latest market report! Today I’m coming to you live from Hawaii, so let’s jump right into the news.

Right now, research shows that people are very confident in the economy, the job market, and what’s taking place in real estate. In fact, a recent Gallup poll states that Americans view the economy more positively since the election in November than they did in the previous nine years.

Now I have a question for you: When do you think most listings come on the market? The answer is the second quarter of each year, which is coming up. 

This means if you’re thinking about selling your home but waiting until April, May, or June to put it on market—don’t! That’s when everyone else puts their homes on the market. We know that buyers are out there right now and we can get your house sold quickly. Let’s put it on the market now before the rest of the competition—including some new construction in many markets—hits the market too. 

If you’re thinking about selling your home, don’t wait until spring.

I’m not the only one saying this. Jonathan Smoke, the chief economist at realtor.com, stated in his latest article that “In most markets most years, the optimal time to list is in the spring so that the maximum number of potential buyers view the home. This year, the conventional wisdom of buying and selling may need to change. Inventory levels at the beginning of 2017 are at multi-year lows. Sellers now face very little competition.”

If you’re a move-up buyer or just want to buy another home, pay very close attention to interest rates. The 30-year fixed rate skyrocketed at the end of 2016 and then came down a little bit, but now it looks like it’s bouncing around. I don’t think this will have a major impact on how many people will buy houses. 

Also, in a recent survey of loan officers that asked them how they thought rising rates will impact demand for purchase mortgages, 16.7% said it would have no impact because there is not enough supply to fulfill current demand. Another 16.7% said rising rates will weaken demand. I agree with that assertion. The vast majority of people moving on—they’re just going to have to pay more.

If you’re a first-time buyer or a seller who’s thinking about buying, you have to take into consideration that if you wait until later in the year, you will have to spend more money. The Mortgage Bankers Association, Fannie Mae, and the NAR are all projecting that interest rates will continue to rise throughout the year.

As you can see in the slide in the video above, if we average out the mortgage rate projections of the next three quarters, interest rates are going to be almost a half a point higher this time next year than they are right now. Why would anybody wait until the end of the year when they know they’ll pay more on an interest rate?

Some people assume that because interest rates are going up, prices will decrease. That’s not what the experts think. In the past month, home prices have risen 1.1%, and it’s likely going to rise even further. As the CoreLogic Chief Economist Frank Nothaft said, “Very low mortgage rates sparked demand, and with inventories low, the result has been a pickup in home-price growth.”

If you want to sell your home fast in 26 days, we have two Home Selling Shark Seminars coming up this month. The first is a breakfast seminar on March 25th from 8:30 a.m and 9:30 a.m. The second is an evening seminar on March 28th. They will both be held at the Hilton Garden Inn in Ft Washington, PA. To sign up, just go to www.HomeSharkSeminar.com. 

We are also having Homebuyer Workshop on March 23rd at 6 p.m. at the Abington Township Library. For more details on that, just visit www.CardanoBuyerWorkshop.com. 

If you have any questions about our market or are thinking about buying or selling a home, please don’t hesitate to reach out to me. In the meantime, be on the lookout for my next video where I’ll discuss different parts of the staging process in the home sale.

Do Buyers or Sellers Hold the Edge in Our Market?


Going forward in 2017, there are plenty of reasons both buyers and sellers should jump into the market.

Buying a home? Click here to perform a full home search 
Selling a home? Click here for a FREE Home Price Evaluation 
Call me at (215) 576-8666 for a FREE home buying or selling consultation

Today I’m back with your latest market update! Let’s dive right into what’s been happening lately.

Interest rates have jumped up the last two months, and most experts are projecting that they’ll settle somewhere in the 4.5% and 5% range later on. This might cause buyers to get apprehensive about purchasing homes, so if you want to sell your house, you should put it on the market right now. If you wait, not only will the value of your existing home diminish, but later on in the year, as a move-up or move-down buyer, you’ll have to pay a higher interest rate on your new home.

In the video above, I’ve provided a slide depicting mortgage rate projections all the way into the first quarter of 2018.



If you want to sell your house, you need to act fast.


The annual average for the 30-year fixed rate mortgage was 3.65% in 2016, which is the lowest annual average ever recorded by Freddie Mac. Even though interest rates are creeping up, it’s still a great time to buy. If you have considered renting because interest rates are going up, just know that rent will always be going up too.

As you can see in the next chart in the video, the median asking rent in our market has increased every year since 1988. Zillow just reported that renters paid an accumulated $475 billion in 2016, which is a 4% increase over 2015.

If you’re still not convinced that buying is better than renting, here are five reasons homeownership is a great financial investment:

1. Mortgage payments can be fixed, while rents will only go up.
2. The equity in your home can be a financial resource later on.
3. You can build wealth without paying any capital gains.
4. A mortgage can act as a forced savings account.
5. Overall, homeowners can enjoy greater wealth and growth than any renter can ever can.

Owning a home is one of the most common ways households build long-term wealth. Instead of paying your landlord, you can pay yourself in the long run through paying down your mortgage. If you buy a house, you’re also capping your expenses. The taxes and insurance will go up a little bit, but your housing expense will remain constant.

If you or anyone you know is thinking about buying or selling a home, be sure to introduce them to me so I can help them. A great way to do this is by inviting them to our next Home Selling Shark Seminar. We’ll be holding two seminars in March—one on the 25th and one on the 28th. Both will be at the Hilton Garden Inn in Fort Washington, Pennsylvania. For more information, visit www.homesharkseminar.com.

In the meantime, if you have any questions, please feel free to give me a call. I would be happy to help you!

Where Is Our Real Estate Market Headed?


Many important developments are taking place in our market as we head into 2017. Today, I want to talk about how you can take advantage of them.

Buying a home? Click here to perform a full home search 
Selling a home? Click here for a FREE Home Price Evaluation 
Call me at (215) 576-8666 for a FREE home buying or selling consultation

Welcome back to the hot real estate market! What kind of news and updates are happening out there right now?

As you know, I’ve been telling you to take advantage of the low mortgage rates we’ve seen the last few months because they would eventually rise again. Sure enough, in the last couple of weeks, they’ve risen above 4%. You shouldn’t worry too much about it, though, because that percentage is about where they began in 2016. Even if interest rates rise all the way up to 5% in 2017, that’s still nothing to fret over. I remember that during most of the 1990s they were regularly as high as 8%.

Many experts such as myself predict that by 2020, homes will increase in value between 10% and 21%. That’s a nice return on your investment. As you can see from my home price expectation survey slide in the video above, if you bought a house right now and closed next month at $250,000, in five years, that house will appreciate in value by $43,201. By January of 2022, then, it will be worth $293,201. That’s what you can expect in terms of potential growth in your family’s wealth over the next several years.

For my next slide—the state-by-state forecasted year-over-year percentage change in home price—we see that there is no state where prices are predicted to be negative. Here in Pennsylvania, we have a 4% appreciation rate, which is great.

If you can’t wait until spring to sell your home, hold that train of thought. The number of listings will increase substantially as the new year begins, including new construction homes. This will lower the demand for your house. You’re much better off putting your home on the market now.



Don’t wait until spring to list your home.



My next slide detailing the inventory levels of the first five months of 2016 confirms this strategy. During January and February, the number of homes on the market was very low, which meant that competition was also low. Starting in March, inventory levels started to pick up because everyone thought of spring as the perfect buying season. By April and May, they had skyrocketed. Typically, as a year gets older, more and more homes will be built. Why wait for that?

Don’t follow fake news headlines on social media or on television. Those outlets like to scare people, and they don’t understand the market as well as us experts. If you decide to list your home now, there are two points I want you to consider.  

The first is to never list it with an agent who tells you a price you want to hear. Experience shows that a common mistake that sellers make is overpricing their home with an agent who is the least competent person to actually get that price. Instead, hire an agent who’s going to consult with you with integrity, negotiate for you as though it was their own home, have systems in place to organize all the details, and, most importantly, have high-tech marketing that will attract buyers before the home even goes on the market.

The second point is don’t get duped when selling your home. I get calls all the time from sellers who failed in their previous attempt at selling their house because they felt obligated to list with a friend or family member. Never do something like that with an asset as important as your house. Instead, hire and expert marketer and negotiator. Find someone who has sold hundreds of homes throughout their career rather than dozens.

Keep in mind that my next home seller seminar is coming up on Saturday, January 21st at the Hilton Garden Inn. We’re starting at 9:30 a.m., and you’re also invited to breakfast at 8:30 a.m.

For more details, visit homesharkseminar.com

If you have any questions about what’s happening in the market, please feel free to give me a call.

Also, stay tuned for my next video where I will share some awesome staging techniques to help your home sell quickly and for top dollar. Talk to you soon!

Secret Job Opportunity You Won’t Find on Any Job Boards


We have some exciting opportunities for you to join our team. Find out how we can help launch your new career.

Buying a home? Click here to perform a full home search 
Selling a home? Click here for a FREE Home Price Evaluation 
Call me at (215) 576-8666 for a FREE home buying or selling consultation

Hello raving fans! What better way is there to start the New Year than with a great opportunity? To find out all the details of our secret opportunity, watch this short video!

Right now we have hundreds of customers already committed to using our services, and due to our system of providing personalized, strategic plans, we have developed a large pool of future clients who will need to be guided through and protected from the shark-infested waters of real estate.

So what are we looking for? We’re looking for individuals who will protect our client’s real estate assets and guide them through the buying and selling process. Here at Cardano Realtors, we have the most high-tech systems, the most creative marketing, and the most up-to-date real estate tools.

If you are committed to learning our way of working real estate, want to wake up every morning excited about helping people, and earn predictable consistent income, you may be a good fit for the Cardano Realtors team.

You won’t find these opportunities on a job board. Take a look at what we offer.

Real Estate Consultants: In just 90 days, we can show you how to earn over $100,000, all while going home every night with the knowledge that you are helping and leading people with their largest asset in their financial portfolio.

You will be on the ground floor of a quietly surging real estate market, and you will learn from a well-respected company comprised of real estate experts that work with the best technology available for real estate. You’ll also have a professional team that supports you 100% while you are catering to your clients. Our unconditional support and fabulous systems will allow you to increase your income without sacrificing time away from your family and friends. Imagine that!

Additionally, here at Cardano Realtors, we don’t make cold calls. After training with us, people will look for you, as your commitment to them and their real estate assets will be unmatched.  

Now, how are we going to manage all our client needs in 2017?

We need an Executive Administrative Expert. The Executive Administrative Expert will assist consultants out in the field and work directly with clients to make sure they have an outrageously good referral experience. For this position, we are looking for an experienced administrative assistant. This position is salaried with bonus potential as the business grows.

To apply go to www.CardanoJob.com

We will teach you everything we know, and we know a lot.

Thanks again for being a loyal blog listener. If you have any questions about the job opportunities or other real estate needs, please feel free to give me a call or send me an email. I can’t wait to hear from you!

Market is Hot for Home Sellers


It’s winter, but the real estate market is not slowing down! Today, I’ll go over your latest market update.

Buying a home? Click here to perform a full home search 
Selling a home? Click here for a FREE Home Price Evaluation 
Call me at (215) 576-8666 for a FREE home buying or selling consultation

I’m here with your latest real estate market update!

As the weather gets colder and the holidays approach, most home sellers think, “It’s December and the market is going to slow down. I’m not even going to think about putting my home on the market.” However, that’s not a good idea.

Why? Right now, the market is actually swarming with buyers. In fact, there are so many buyers that I just sold two homes that weren’t scheduled to hit the market until April! Inventory is incredibly low, so even if you’re not planning on selling til next year, pick up the phone right now to figure out what your next steps are. Now is still a great time to be on the market, as interest rates are still low and buyers are highly motivated.

Now, first-time buyers probably think that they need to put 20% down in order to buy a home. However, the average down payment for first-time home buyers has dropped down to 6% in 2016, while repeat buyers are putting 14% down. In fact, some first-time buyers are able to get in a home for less than 4% down. You don’t need to get an FHA loan; there are other loan products out there that allow you to put 3% down.

Our winter market is swarming with motivated buyers.

Right now, mortgage interest rates are at 3.5%, which is still incredibly low. Over the next 12 months, they’re expected to jump to 4.2%, which is quite a difference. Mortgage credit availability is also very good right now, so it’s easier for more people to get a mortgage.

As for what FICO score you need to buy a home, in 2016, 53% of closed loans had FICO scores between 600 and 748. In fact, 30% got a loan with a credit score under 700. This combined with low mortgage rates and increased mortgage credit availability makes now a great time to be a first-time buyer.

As for our sellers, you should know that inventory is extremely low right now. By putting your home on the market, you will be able to maximize the profits from your home sale.

That’s it for our winter market update. Keep an eye out for our next Home Selling Shark Seminar on Saturday, January 21st, 2017. We will also have a buyer conference next January. Check out HomeSellingSharks.com for more details.

In the meantime, reach out to me with any real estate questions you might have. I would be happy to help you!

Secret Strategies to Making Your Real Estate Great Again



Home sellers face many challenges in our current market. Luckily, I have a list of eight secret strategies that can help them sell quickly and for top dollar.

Buying a home? Click here to perform a full home search 
Selling a home? Click here for a FREE Home Price Evaluation 
Call me at (215) 576-8666 for a FREE home buying or selling consultation

One of my greatest passions as a Realtor is getting my home sellers the best possible price in the least amount of time with the least amount of hassle. In short, my biggest concern is making your real estate great again. 

Today’s home seller faces many challenges in our current market. For one thing, our market is complicated. You can’t just put a sign on your lawn and expect it to sell. Currently, the average days on market is 80 days, which isn’t great. In fact, it’s bad. Taxes are also high, and they’re only getting higher. This makes it difficult for buyers to afford homes, which is causing home values to go down every single year.

Another problem is Realtors making false promises about selling your home and then using slipshod tactics like taking its listing photos with a cell phone. That’s not what a professional does! It only takes about $600 to get a license, so, unfortunately, not a lot of training goes into handling such a large asset.

How can you avoid these problems when listing your home? I’ve put together a list of eight secret strategies to help guide you through the process. You can learn these strategies by visiting 8secretstrategies.com. Whether it’s through me or another agent, this list will tell you what you should do to sell your home. In short, there are two main things that can make your real estate great again: having both a marketing expert and a negotiating expert on your team.

Why am I telling you this? Because houses today are selling quickly–for those whose house is priced right and staged properly. It’s now November, which means if you plan on selling in the spring, you need to make a plan now. Don’t make the mistake of waiting too long or not hiring an expert Realtor. 



Only houses that are priced right and staged right sell quickly.


If you have any questions about how to make your real estate great again, please don’t hesitate to give me a call or shoot me an email. Remember, we’re having our next Home Selling Sharks seminar on January 21st at the Hilton Garden Inn. To register, all you have to do is visit homesharksseminar.com. In the meantime, I hope to hear from you! 

Before & After Photos That Show the Effects of Staging



Today I have some before and after photos that really illustrate how much better your home can look with some simple staging and easy fixes.

Buying a home? Click here to perform a full home search 
Selling a home? Click here for a FREE Home Price Evaluation 
Call me at (215) 576-8666 for a FREE home buying or selling consultation

It's officially fall and the holidays are right around the corner, so I wanted to show you some things you can do to increase your home’s resale value. 

Let's take a look at some before and after photos to see how important it is to concentrate on two areas that most people don't think about that can get spooky–your basement and garage. You want your home to look like a model home that no one has ever lived in, so you don't want any cobwebs creating a creepy feeling!

Let's start with a living room example. In the video above, you can see the difference that 15 minutes of decluttering can make in making this living room more marketable online.

In the next photo, you can see another 'before' photo of a messy living room. We removed everything but the desk from the room, painted it our secret color and painted the woodwork white. How much more beautiful is that room now? Now, this room will attract buyers; it wouldn’t have before. 

Next, take a look at this small galley kitchen's 'before' photo. We simply moved everything in the kitchen to the dining room table and now we can actually see this kitchen and its real size. We took it a step further by painting the cabinets the same color and adding hardware, and it looks like a brand new kitchen! This house sold one day after coming on the market! 

Our next example is another kitchen. The whole kitchen was messy and cluttered and the cabinetry was outdated, so we painted them a nice color called 'mocha,' added hardware, and painted the trim white. Brown trim does not sell in today's market!

In the next example, you can see a basement before it was staged. We got rid of everything in the room but the foosball table and changed the walls from a bold red to a neutral color. This shows just how important it is to clean out your basement, closets, and garage. So let's take a look at a garage in the next example. They actually used this 'before' photo on the MLS before we took the listing over. We cleaned out the garage and painted it, and buyers loved it! 

In this next basement 'before' photo, you can see an awful basement that was moldy, dark, and dreary. We cleaned up the floors and brightened the walls with some paint, and you can easily see how much better it looks. Our final example shows how much better a basement looks after replacing outdated dark wood doors with some white six-panel doors.

These are the things that will cause a home to sell. The houses that I showed you today were all on the market for around 150 days, but after some of my creative marketing, I sold these homes for the same price.



A little bit of marketing went a long way with these homes.


Our next home seller seminar is coming up in January if you're interested in learning about the best ways to maximize your home sale. Click here for more information.

In the meantime if you have any questions about buying or selling a home, give me a call or send me an email. I look forward to helping you!

Philadelphia Market Update for October 2016



There is a lot of confusion in the market lately due to misinformation about real estate market numbers. Today I’d like to clear this up for you.

Buying a home? Click here to perform a full home search 
Selling a home? Click here for a FREE Home Price Evaluation 
Call me at (215) 576-8666 for a FREE home buying or selling consultation

There is a lot of confusion in the market right now, so I’d like to alleviate some that confusion for you today. If you’ve kept up with the market around the country, you may have read headlines from major media sources like “California Home Sales Come Tumbling Down to Earth” and “California Home Sales Gaining Momentum,” which only adds to the confusion.

To paint a clearer picture for you, I’m going to show you what’s really taking place in our market with facts and data.

When talking about the market on the whole, many people will only look at the years that really took off, usually between 2003 to 2005, when sales were extremely high. If you look at the numbers from the years before that, however, you’ll see that those numbers are much closer to the kinds of numbers that we’re seeing today. Many people wonder when the next big peak or valley is going to happen in our market because of the most recent crash.

If we look at data from a little further back, though, we see that from 1990 to 1999, home sales steadily increased almost every year. Why did this happen? It’s because populations naturally increase. The most recent crash occurred because these numbers shot up much too quickly.

Interestingly enough, if you look at the graph above that removes the numbers from 2000-2013, you’ll see that home sales today are sitting almost exactly where they were in 1999, before the bubble and the crash. This means that we’re almost exactly where we should be!

Is affordability a challenge in the current real estate market? Let’s look at the housing affordability index. This index measures whether or not a typical family earns enough income to qualify for a mortgage loan.

In the graph above, you’ll see that the higher the score is, the easier it is to buy a home. When people say that home affordability is down right now, they’re right if we compare it from 2009 to 2015. However, from 2009-2012, we were faced with a whole bunch of foreclosures and short sales, which also lowered the value of other homes around them, resulting in homes being sold at a major discount. So, of course prices were lower then and people were able to buy more! Since home prices are coming back today, the housing affordability index is shrinking.

If we go back all the way from 1990 to 2000, we’ll see that today’s affordability index is higher in number. The index may not be as high as it was in 2009 or 2015, but the homes that were sold during those times were sold at major discounts. If we compare the numbers from this year to the previous decade, you’ll see that we’re doing just fine when compared to earlier years.

This means that right now we’re in a very healthy market. With interest rates as low as they are, a family with a household income of less than $45,000 can afford to buy a median-priced home. Isn’t that amazing?

If we look at inventory of homes on the market, we see that we have much less inventory this year than we did last year, and this is reflected in the low numbers for foot traffic. I don’t necessarily that there are fewer buyers on the market looking for homes; there are simply fewer houses to look at! When more homes are listed, the market will balance itself out.

What does all of this mean to you if you’re thinking about selling your home? Now is a great time to list your home on the market because there are many buyers out there who are looking to buy homes.

This is an even better time to buy a home since interest rates are still under 4%. It’s also important not to let a low credit score deter you for applying for a mortgage; over 50% of buyers with credit scores between 500 and 750 closed mortgages this year. Don’t put yourself on the sideline because of your credit score.



Now is the perfect time to buy or sell a home.


Also, don’t forget about our next Home Selling Sharks Seminar on October 22nd at the Hilton Garden Inn at Port Washington. Register for your seat here today!

If you have any questions about buying or selling homes in our market, don’t hesitate to reach out to me by phone or email. I’d be happy to help you!