8 Secret Strategies for Selling Your Home FAST!

The 8 Secret Strategies To Sell Your Home For Up To 18% More Money for Your Home Than Traditional Real Estate Methods!

What Do Rising Home Prices Mean for You?



Home prices are continuing to rise. What does that mean for you?

Buying a home? Click here to perform a full home search 
Selling a home? Click here for a FREE Home Price Evaluation 
Call me at (215) 576-8666 for a FREE home buying or selling consultation

Today I’ve got the July edition of the Hot Off The Press Market Report. It’s real juicy this month, and we’re going to focus on pricing because prices continue to be an issue.

Prices are continuing to rise, and we’re going to see more and more headlines about prices as we move through the rest of the summer. However, they’re going to be talking more about the challenges of these rising prices. 

Right now, interest rates are said to be rising, so buyers are a little nervous. This is not just the first-time homebuyer that’s nervous, but the trade-up seller that’s also being affected. Prices are higher than they were during the housing boom in 2006. 

Some people are saying that this is evidence of the housing market heading for another crash. That is not the case. When you compare the current price increases with what normal appreciation would have looked like if there wasn’t a bust in 2008, then we’re right on track with current prices. 

Home values are where they should be, and now is the time to sell. In the last 12 months, prices have gone up 6% nationally and, in most markets, the level of appreciation is actually accelerating.

Home values are where they should be, and now is the time to sell.

There will be a surge in prices in this fall market, so get me to your home right now so we can get your home ready to sell by the time fall comes. 

We offer a free room-by-room consultation online at FreeRoomByRoom.com, and if you’re thinking of selling in 2018, come to our next Home Selling Sharks Seminar. Our next seminar is October 14, 2017 at 8:30 a.m. at the Hilton Garden Inn in Fort Washington, PA.

If you have any other questions or you’re looking to buy or sell your home, give us a call. We’d be happy to help!

Home Values Up in 2nd Quarter 2017



Our spring season was crazy—but why? Homeowners are realizing the tax advantages of owning a home.


Buying a home? Click here to perform a full home search 
Selling a home? Click here for a FREE Home Price Evaluation 
Call me at (215) 576-8666 for a FREE home buying or selling consultation


Thank you for joining me for another Hot Off the Press market report. We had an incredible spring, where 90% of the metro areas are boasting year-over-year gains. Why is this happening?

Buyers are starting to realize the tax advantages of homeownership right now. I looked at the four major tax advantages of home ownership, according to the Tax Policy Center’s Briefing Book.


  1. Mortgage Interest Deduction. “Homeowners who itemize deductions may reduce their taxable income by deducting any interest paid on a home mortgage.”
  2. Property Tax Deduction. “Homeowners who itemize deductions may also reduce their taxable income by deducting property taxes they pay on their homes.”
  3. Imputed Rent. “The return on homeownership is excluded from taxable income.”
  4. Profits from home sales. “Homeowners may exclude from taxable income up to $250,000 of capital gains on the sale of their home.”


Americans still think that real estate is the American Dream. 34% believe that real estate is the best long-term investment. 

Why are prices going up? It is generally a result of supply and demand. As a nation, we are at 3.8 months of inventory. That’s nothing! That’s what’s driving prices up, but not in every price range. 

Right now, we have way less than six months inventory for first-time buyer homes, so we have a seller’s market. A little more inventory for move-up homes will bring it closer to a neutral market. In the premium market, we’re in a buyer’s market because we have more than seven months of inventory and in our area, more than nine months of inventory.

Inventory is historically low compared to the last six years.

June is our “Celebrate National Homeownership Month.” Homebuyers want more privacy, a place for their family to grow, some stability, control over their future, and putting their hard-earned money to work for them. 

Homeowners: if you have any thoughts about moving, you need to get started now. There’s not a lot of inventory on the market. In the next few weeks, we’ll talk about some great tips for homeownership.

If you have any questions or you’re looking to buy or sell a home, give me a call. I’d be happy to help!





Why You Should Avoid the Traditional Real Estate Process


The traditional real estate process is no longer a method that works for sellers, and I’ll tell you why.

Buying a home? Click here to perform a full home search 
Selling a home? Click here for a FREE Home Price Evaluation 
Call me at (215) 576-8666 for a FREE home buying or selling consultation

The traditional real estate process is lengthy and confusing for sellers. The first step that agents usually take is the listing interview, where they may be afraid of giving staging suggestions to the owner of the property for fear of insulting the owner. They’ll suggest a starting price and put the house on the market immediately without taking the time to adequately stage the home.

The seller will sign a long-term listing contract with no “easy out guarantee” in case they aren’t satisfied, and after a month on the market they’ll put the price reduced sign out on the front lawn. Does that sound like a successful process to you?

The average traditional Realtor lists one to two homes a year. They might not own a digital camera. The photos on the MLS may not be updated as the seasons change. They don’t do premarketing or a pre-inspection on the home, and one broker monitors hundreds of agent’s listings in those large corporate real estate offices you think of. There are no systems for monthly marketing meetings, either.

There are so many unstaged homes with ineffective pictures online that a well-staged home will stand out from the competition and be noticed. Something as simple as updating photos to match the current season will make a world of difference to potential buyers.

There are so many unstaged homes with ineffective pictures online that a well-staged home will stand out from the competition and be noticed.

In my next video, I’ll take you through the four steps in what I like to call the new world of real estate. These steps will help you list your home for the price you want and sell it quickly.

If you have any questions about real estate or you would like to know more on this topic, please don’t hesitate to reach out to me. I’d be happy to help.

Professional Pictures Can Land $10k More When Selling Your Home



When is the best time to take exterior photos of your home? How should you stage the exterior so that your listing stands out to potential buyers? 

Buying a home? Click here to perform a full home search 
Selling a home? Click here for a FREE Home Price Evaluation 
Call me at (215) 576-8666 for a FREE home buying or selling consultation

Your listing photos are key to a successful home sale. When it comes to exterior photos, you should make sure those are taken when your house looks its best. 

It’s important that you plan ahead for exterior photos. Make repairs to the outside of your home, cut down any trees you’ve been wanting to get rid of, and consider power washing or painting your home. 

Now that it’s spring, your home probably looks really good right now. We offer to do a free video and photoshoot of your home, and we can come over after your landscapers are done to take some great photos and video for your listing. 

We use a flip camera or iPad to film your home; that way, we can post your listing to social media right away. Make sure that you work with a Realtor who is tied into social media. 

Work with a Realtor who understands how to use social media.

If you aren’t planning on selling your home quite yet, we can post your listing photos to our ‘Coming Soon’ listings page on our website. For example, if you are selling your house in the fall, odds are your buyer needs to sell their current home before they can purchase a new one. Move-up buyers use ‘Coming Soon’ listings to secure housing after their home sale. 

These are just a few of the top tips that I like to share at our Home Selling Sharks Seminars. Visit HomeSellingSharks.com to sign up for our next monthly seminar. In the meantime, if you have any real estate questions, just give me a call or send me an email. I would be happy to help you!

Real Estate Wave is Building - Jump In



Home prices and interest rates are both going up in our market; however, as you’ll see, this is good news for both buyers and sellers.

Buying a home? Click here to perform a full home search 
Selling a home? Click here for a FREE Home Price Evaluation 
Call me at (215) 576-8666 for a FREE home buying or selling consultation

Hello raving fans and welcome to the latest edition of my Hot Off the Press Market Report. 

Spring is here and people are very confident about the economy right now. Prices are rising—they went up an average of 7.2% across the United States compared to last year. In the video above, I have a few slides to show you that reveal some interesting numbers about our current market and what the future holds for buyers and sellers.  

The first is a home price expectation survey of where experts project prices will be over the next five years. There are three different projections ranging from most optimistic to most pessimistic. Overall, they are all projecting prices to rise at least 6.3%, and the most optimistic predicts an increase of 26.7% over the next five years. 

These are important figures, and I mention them because as I take these projections and apply them to a house purchased in January 2017, you can see they have a considerable impact on that home’s equity just based on appreciation. Year over year, if you would’ve bought that house for $250,000, it would be worth $292,000 in five years. That means you and your family’s net worth would increase by almost $43,000 just by purchasing a home. 

The chief economist from Quicken Loans says “Tight inventory has been a key to contributing factor to the year over year growth in home value prices. This steady growth could very well lead to more availability, driving homeowners to consider cashing in on their growing equity by putting their home on the market.”

He is 100% correct. With prices going up, there’s more equity in every single homeowner’s home. I want to make sure you are aware of that equity, and if you decide to make a move, I’ll help you understand that you have the ability to move because there is extra equity in the house. If you are looking to making a move, now might be a great time.

If you’re looking to make a move, now might be a great time.

Interest rates are projected to go up along with prices this year. If you’re looking to buy a house right now, you should be aware of the two things that will determine what you pay on a monthly basis: interest rates and the original price. Both of them are increasing, which is phenomenal.

There is no reason to wait to buy right now; if you wait, you’ll only pay more. Do increases in prices and rates mean that people will stop buying homes? No! Since 1988, the median asking price for rents has steadily increased. Historically, the cost of renting is much higher than the cost of buying. The percentage of income needed to afford median rent is 29.2%, while the percentage of income needed to afford a median home is just 15.8%.

As I keep saying, if you’ve had any thoughts about moving, now’s the time. There are not enough homes on market and there are lots of buyers who can’t find homes. If you’re thinking you can’t get a mortgage, don’t decide anything before you talk to one of our trusted lenders. Just call us at 215-576-8666 for their contact information.

Are you, or someone you know, going to be selling their home within the next 2 years? Sign up for our FREE Home Selling Shark Seminar Tuesday, June 20, 2017 at 6:00 p.m@ The Hilton Garden Inn, Fort Washington.  Sign up now! @ www.HomeSharkSeminar.com seating is very limited for our Spring Seminar and our event will fill up fast!

Stay tuned for my next video where I’ll address the topic of home staging. If you have any other questions in the meantime, feel free to contact me any way you can. I’d be happy to help you.

Booming Spring Market Is Upon Us



We’re creeping up on the second quarter of 2017, which means that interest rates are rising and many home sellers are about to enter the market.

Buying a home? Click here to perform a full home search 
Selling a home? Click here for a FREE Home Price Evaluation 
Call me at (215) 576-8666 for a FREE home buying or selling consultation

Welcome to my latest market report! Today I’m coming to you live from Hawaii, so let’s jump right into the news.

Right now, research shows that people are very confident in the economy, the job market, and what’s taking place in real estate. In fact, a recent Gallup poll states that Americans view the economy more positively since the election in November than they did in the previous nine years.

Now I have a question for you: When do you think most listings come on the market? The answer is the second quarter of each year, which is coming up. 

This means if you’re thinking about selling your home but waiting until April, May, or June to put it on market—don’t! That’s when everyone else puts their homes on the market. We know that buyers are out there right now and we can get your house sold quickly. Let’s put it on the market now before the rest of the competition—including some new construction in many markets—hits the market too. 

If you’re thinking about selling your home, don’t wait until spring.

I’m not the only one saying this. Jonathan Smoke, the chief economist at realtor.com, stated in his latest article that “In most markets most years, the optimal time to list is in the spring so that the maximum number of potential buyers view the home. This year, the conventional wisdom of buying and selling may need to change. Inventory levels at the beginning of 2017 are at multi-year lows. Sellers now face very little competition.”

If you’re a move-up buyer or just want to buy another home, pay very close attention to interest rates. The 30-year fixed rate skyrocketed at the end of 2016 and then came down a little bit, but now it looks like it’s bouncing around. I don’t think this will have a major impact on how many people will buy houses. 

Also, in a recent survey of loan officers that asked them how they thought rising rates will impact demand for purchase mortgages, 16.7% said it would have no impact because there is not enough supply to fulfill current demand. Another 16.7% said rising rates will weaken demand. I agree with that assertion. The vast majority of people moving on—they’re just going to have to pay more.

If you’re a first-time buyer or a seller who’s thinking about buying, you have to take into consideration that if you wait until later in the year, you will have to spend more money. The Mortgage Bankers Association, Fannie Mae, and the NAR are all projecting that interest rates will continue to rise throughout the year.

As you can see in the slide in the video above, if we average out the mortgage rate projections of the next three quarters, interest rates are going to be almost a half a point higher this time next year than they are right now. Why would anybody wait until the end of the year when they know they’ll pay more on an interest rate?

Some people assume that because interest rates are going up, prices will decrease. That’s not what the experts think. In the past month, home prices have risen 1.1%, and it’s likely going to rise even further. As the CoreLogic Chief Economist Frank Nothaft said, “Very low mortgage rates sparked demand, and with inventories low, the result has been a pickup in home-price growth.”

If you want to sell your home fast in 26 days, we have two Home Selling Shark Seminars coming up this month. The first is a breakfast seminar on March 25th from 8:30 a.m and 9:30 a.m. The second is an evening seminar on March 28th. They will both be held at the Hilton Garden Inn in Ft Washington, PA. To sign up, just go to www.HomeSharkSeminar.com. 

We are also having Homebuyer Workshop on March 23rd at 6 p.m. at the Abington Township Library. For more details on that, just visit www.CardanoBuyerWorkshop.com. 

If you have any questions about our market or are thinking about buying or selling a home, please don’t hesitate to reach out to me. In the meantime, be on the lookout for my next video where I’ll discuss different parts of the staging process in the home sale.

Do Buyers or Sellers Hold the Edge in Our Market?


Going forward in 2017, there are plenty of reasons both buyers and sellers should jump into the market.

Buying a home? Click here to perform a full home search 
Selling a home? Click here for a FREE Home Price Evaluation 
Call me at (215) 576-8666 for a FREE home buying or selling consultation

Today I’m back with your latest market update! Let’s dive right into what’s been happening lately.

Interest rates have jumped up the last two months, and most experts are projecting that they’ll settle somewhere in the 4.5% and 5% range later on. This might cause buyers to get apprehensive about purchasing homes, so if you want to sell your house, you should put it on the market right now. If you wait, not only will the value of your existing home diminish, but later on in the year, as a move-up or move-down buyer, you’ll have to pay a higher interest rate on your new home.

In the video above, I’ve provided a slide depicting mortgage rate projections all the way into the first quarter of 2018.



If you want to sell your house, you need to act fast.


The annual average for the 30-year fixed rate mortgage was 3.65% in 2016, which is the lowest annual average ever recorded by Freddie Mac. Even though interest rates are creeping up, it’s still a great time to buy. If you have considered renting because interest rates are going up, just know that rent will always be going up too.

As you can see in the next chart in the video, the median asking rent in our market has increased every year since 1988. Zillow just reported that renters paid an accumulated $475 billion in 2016, which is a 4% increase over 2015.

If you’re still not convinced that buying is better than renting, here are five reasons homeownership is a great financial investment:

1. Mortgage payments can be fixed, while rents will only go up.
2. The equity in your home can be a financial resource later on.
3. You can build wealth without paying any capital gains.
4. A mortgage can act as a forced savings account.
5. Overall, homeowners can enjoy greater wealth and growth than any renter can ever can.

Owning a home is one of the most common ways households build long-term wealth. Instead of paying your landlord, you can pay yourself in the long run through paying down your mortgage. If you buy a house, you’re also capping your expenses. The taxes and insurance will go up a little bit, but your housing expense will remain constant.

If you or anyone you know is thinking about buying or selling a home, be sure to introduce them to me so I can help them. A great way to do this is by inviting them to our next Home Selling Shark Seminar. We’ll be holding two seminars in March—one on the 25th and one on the 28th. Both will be at the Hilton Garden Inn in Fort Washington, Pennsylvania. For more information, visit www.homesharkseminar.com.

In the meantime, if you have any questions, please feel free to give me a call. I would be happy to help you!

Where Is Our Real Estate Market Headed?


Many important developments are taking place in our market as we head into 2017. Today, I want to talk about how you can take advantage of them.

Buying a home? Click here to perform a full home search 
Selling a home? Click here for a FREE Home Price Evaluation 
Call me at (215) 576-8666 for a FREE home buying or selling consultation

Welcome back to the hot real estate market! What kind of news and updates are happening out there right now?

As you know, I’ve been telling you to take advantage of the low mortgage rates we’ve seen the last few months because they would eventually rise again. Sure enough, in the last couple of weeks, they’ve risen above 4%. You shouldn’t worry too much about it, though, because that percentage is about where they began in 2016. Even if interest rates rise all the way up to 5% in 2017, that’s still nothing to fret over. I remember that during most of the 1990s they were regularly as high as 8%.

Many experts such as myself predict that by 2020, homes will increase in value between 10% and 21%. That’s a nice return on your investment. As you can see from my home price expectation survey slide in the video above, if you bought a house right now and closed next month at $250,000, in five years, that house will appreciate in value by $43,201. By January of 2022, then, it will be worth $293,201. That’s what you can expect in terms of potential growth in your family’s wealth over the next several years.

For my next slide—the state-by-state forecasted year-over-year percentage change in home price—we see that there is no state where prices are predicted to be negative. Here in Pennsylvania, we have a 4% appreciation rate, which is great.

If you can’t wait until spring to sell your home, hold that train of thought. The number of listings will increase substantially as the new year begins, including new construction homes. This will lower the demand for your house. You’re much better off putting your home on the market now.



Don’t wait until spring to list your home.



My next slide detailing the inventory levels of the first five months of 2016 confirms this strategy. During January and February, the number of homes on the market was very low, which meant that competition was also low. Starting in March, inventory levels started to pick up because everyone thought of spring as the perfect buying season. By April and May, they had skyrocketed. Typically, as a year gets older, more and more homes will be built. Why wait for that?

Don’t follow fake news headlines on social media or on television. Those outlets like to scare people, and they don’t understand the market as well as us experts. If you decide to list your home now, there are two points I want you to consider.  

The first is to never list it with an agent who tells you a price you want to hear. Experience shows that a common mistake that sellers make is overpricing their home with an agent who is the least competent person to actually get that price. Instead, hire an agent who’s going to consult with you with integrity, negotiate for you as though it was their own home, have systems in place to organize all the details, and, most importantly, have high-tech marketing that will attract buyers before the home even goes on the market.

The second point is don’t get duped when selling your home. I get calls all the time from sellers who failed in their previous attempt at selling their house because they felt obligated to list with a friend or family member. Never do something like that with an asset as important as your house. Instead, hire and expert marketer and negotiator. Find someone who has sold hundreds of homes throughout their career rather than dozens.

Keep in mind that my next home seller seminar is coming up on Saturday, January 21st at the Hilton Garden Inn. We’re starting at 9:30 a.m., and you’re also invited to breakfast at 8:30 a.m.

For more details, visit homesharkseminar.com

If you have any questions about what’s happening in the market, please feel free to give me a call.

Also, stay tuned for my next video where I will share some awesome staging techniques to help your home sell quickly and for top dollar. Talk to you soon!