8 Secret Strategies for Selling Your Home FAST!

The 8 Secret Strategies To Sell Your Home For Up To 18% More Money for Your Home Than Traditional Real Estate Methods!

Philadelphia Market Update for October 2016

There is a lot of confusion in the market lately due to misinformation about real estate market numbers. Today I’d like to clear this up for you.

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There is a lot of confusion in the market right now, so I’d like to alleviate some that confusion for you today. If you’ve kept up with the market around the country, you may have read headlines from major media sources like “California Home Sales Come Tumbling Down to Earth” and “California Home Sales Gaining Momentum,” which only adds to the confusion.

To paint a clearer picture for you, I’m going to show you what’s really taking place in our market with facts and data.

When talking about the market on the whole, many people will only look at the years that really took off, usually between 2003 to 2005, when sales were extremely high. If you look at the numbers from the years before that, however, you’ll see that those numbers are much closer to the kinds of numbers that we’re seeing today. Many people wonder when the next big peak or valley is going to happen in our market because of the most recent crash.

If we look at data from a little further back, though, we see that from 1990 to 1999, home sales steadily increased almost every year. Why did this happen? It’s because populations naturally increase. The most recent crash occurred because these numbers shot up much too quickly.

Interestingly enough, if you look at the graph above that removes the numbers from 2000-2013, you’ll see that home sales today are sitting almost exactly where they were in 1999, before the bubble and the crash. This means that we’re almost exactly where we should be!

Is affordability a challenge in the current real estate market? Let’s look at the housing affordability index. This index measures whether or not a typical family earns enough income to qualify for a mortgage loan.

In the graph above, you’ll see that the higher the score is, the easier it is to buy a home. When people say that home affordability is down right now, they’re right if we compare it from 2009 to 2015. However, from 2009-2012, we were faced with a whole bunch of foreclosures and short sales, which also lowered the value of other homes around them, resulting in homes being sold at a major discount. So, of course prices were lower then and people were able to buy more! Since home prices are coming back today, the housing affordability index is shrinking.

If we go back all the way from 1990 to 2000, we’ll see that today’s affordability index is higher in number. The index may not be as high as it was in 2009 or 2015, but the homes that were sold during those times were sold at major discounts. If we compare the numbers from this year to the previous decade, you’ll see that we’re doing just fine when compared to earlier years.

This means that right now we’re in a very healthy market. With interest rates as low as they are, a family with a household income of less than $45,000 can afford to buy a median-priced home. Isn’t that amazing?

If we look at inventory of homes on the market, we see that we have much less inventory this year than we did last year, and this is reflected in the low numbers for foot traffic. I don’t necessarily that there are fewer buyers on the market looking for homes; there are simply fewer houses to look at! When more homes are listed, the market will balance itself out.

What does all of this mean to you if you’re thinking about selling your home? Now is a great time to list your home on the market because there are many buyers out there who are looking to buy homes.

This is an even better time to buy a home since interest rates are still under 4%. It’s also important not to let a low credit score deter you for applying for a mortgage; over 50% of buyers with credit scores between 500 and 750 closed mortgages this year. Don’t put yourself on the sideline because of your credit score.

Now is the perfect time to buy or sell a home.

Also, don’t forget about our next Home Selling Sharks Seminar on October 22nd at the Hilton Garden Inn at Port Washington. Register for your seat here today!

If you have any questions about buying or selling homes in our market, don’t hesitate to reach out to me by phone or email. I’d be happy to help you!

Keep More Money in Your Pocket When Selling Your Home

I’m very passionate about helping people keep money in their pocket, so I wanted to give you a few tips today on how to have a successful home sale this fall without losing money.

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Selling a home? Click here for a FREE Home Price Evaluation 
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Fall is here and houses are coming back on the market. One of our seller seminars is coming up on October 11th, and I’m going to show you a little bit of what I’m going to teach at the seminar.

One topic I’m very passionate about is helping people keep money in their pocket. I have eight strategies to help you do just that, and one of those is to make sure you have a vision. Your house is one of your largest assets; you want to net as much money as possible and have a stress-free real estate experience. Imagine how great that could be.

There are three important things you should keep in mind when envisioning your ideal home selling process:

Start earlier than you think. People are often so busy right now that they wait until the last minute and call me only five days before they want to get their home on the market. That is not enough time to implement home selling strategies that will keep money in your pocket. I have people calling me in September who want to get on the market in April—they will have plenty of time to select the best paint colors and make the necessary repairs to sell for top dollar.

Start preparing your home for the market sooner than you think you should.

Envision crushing the competition. The average days on market is 120 days, while my average is 26 days on market. You don’t want to have your house on the market for 120 days—you want to crush the competition and step over all the other homes that are on the market.

One of my ace strategies for crushing the competition is the ‘Coming Soon’ strategy. You can come to the seminar to learn all about it, but the basic idea is to build up demand for your home while spending the least amount of money in the shortest amount of time. That way, you can net the most money on your home sale and get the edge over the competition.

Finally, imagine a line of people waiting outside your door the first day your house is on the market. They have their checkbooks open and are ready to offer asking price or more. That is the ideal situation you should aim for when preparing your home for the market.

Those are the three things that you want when selling your home. Visit HomeSellingSharks.com for more details on our upcoming seminar. I hope to see you on October 11th. If you have any more questions in the meantime, please don’t hesitate to reach out to me!

Initiating the Home Sale Process

How should you start selling your home? When should you start selling your home?

You should start once you have the slightest thought of moving. Once that happens, get out your staging booklet and start thinking about how to maximize your budget.  

Start preparing once you have the slightest thought of moving.

After that’s done, start a relationship with a real estate consultant. Not right before you list—now. There’s a right way and a wrong way to hire a Realtor. The right way involves asking questions over the phone. You don’t need to bring someone into your house to hear what they have to say. Remember—if you’re not a coachable seller, Realtors won’t want to work with you.
The next step is getting your home pre-inspected. Any potential buyer will be conducting their own inspection, and they can nickel and dime you on trivial issues if they find any. Getting a pre-inspection nullifies this possibility by informing the buyer of any and all issues with the house before they make their offer.

Finally, you need to compile a staging team by making a list of competent contractors to get any repairs made. If you’ve been in your house for a while, you’ll likely need carpenters, roofers, painters, electricians, plumbers, etc. Learn the names of these people, because they’re the ones who will make or break your home’s value.
If you have any further questions about how to start selling your home or about real estate in general, just give me a call or send me an email. I look forward to hearing from you!

August Real Estate Market Report

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My team and I are loving every minute of this summer season. Our phones have been ringing off the hook, and buyers have been banging down our doors. Don’t get caught up in the idea that because the overall economy isn’t doing well, our real estate market will follow suit. Right now, the opposite is happening. The economy’s not so hot, but the housing market is booming.

Since the beginning of January, mortgage rates have fallen by .5%. The Brexit will probably keep those rates down for some period of time, but that is no guarantee. Mortgage rate projections show that interest rates will creep up over the next 12 months and, at that same time, interest rates will be almost a full point higher. No one knows for sure, but I wouldn’t guarantee that the great rates we’re seeing now will still be there six months or a year down the line.
There was a slight drop in the last pending home sales report, and it caused quite a concern among the talking heads on all the news channels. But this concern is much ado about nothing, because this dip will fix itself. If we look at the buyer traffic by state, we see both buyer traffic and demand for housing has remained very strong. The reason the pending home sales numbers went down is because there wasn’t enough buyer traffic. In the majority of the country, however, the rate of seller traffic also dropped off dramatically. In other words, the reason for the dip was inventory, not demand.

Is now a good time to sell your home? Yes it is! The rate of housing supply in May dropped almost 10%, meaning there is an increase in the number of people looking to buy a house and a decrease in the number of homes available for sale. While prices are continuing to increase, those interest rates will eventually begin to creep back up. Once that happens, buyers won’t be able to offer you as much money as they can right now.

Is now a good time to sell your home? Yes it is!

If any of this gets you excited, pick up the phone and call me so we can work together to sell your home fast and keep money in your pocket where it belongs. Keep enjoying your summer, and we’ll see you back here in a few weeks!

Marketing Tips for Philadelphia Home Sellers

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Selling a home? Click here for a FREE Home Price Evaluation 
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Our Home Selling Shark Series is designed to help sellers get top dollar for their homes. We have some hot tips for marketing your home and determining if your Realtor is savvy enough to create demand before your home even hits the market.

First off, SEO optimization is crucial. You want your home to pop up first when someone Googles “homes” in your area because there are so many other Realtors marketing other properties. There is a thing called “Pay Per Click,” where you pay for someone to click on your house.
On our team, we pay the money for that because it just makes sense to drive more traffic to your home. If you work with someone who sells five homes a year, you should know that three of those sales are buyers and only two are properties that the agent lists. That means they are probably not going to spend a lot of money on advertising. I have 100 homes on the market, so I can make sure that your home stands out.

You also want to get your home on every site that populates current listings on the MLS. Syndicating your listing allows sites like Yahoo, Realtor.com, and more to pick up your listing. Homes that use this marketing tool sell in an average of 30 days versus the MLS average of 90 days.

We have seen a little surge in the marketplace over the last few months but it is slowing down a bit now, so pricing is key. Keep in mind that you want to sell your home within 3% of the market price. Think of pricing as a grocery line: there are 10 other people in line, but you want to be up front. There may be 10 other homes in the area on the market and you want to jump in front of them pricing-wise.

You do have to put some time in and determine whether or not those competing properties are overpriced. You don’t want to underprice your home; you just want to make sure that your home price is right for the market you are in.

If you’re planning on selling your home, be prepared. Come to one of our monthly Home Selling Sharks seminars. We can help you sell for 18% more than other home sellers. Go to www.homesellingsharks.com for more information and to sign up for the next seminar. I look forward to seeing you there!

The Latest Trends in Our Local Real Estate Market

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Summer is here and the market is hot! In fact, my predictions from last month seem to be gaining popularity with many other experts in the real estate field. I told you that we’re in a five-year pivot and on track to grow market sales strongly over the next five years, and it looks like that’s what’s happening.

If you look at pending home sales from January of 2016 to April, you can see that pending sales are dramatically increasing month to month. In fact, the April numbers far surpass the March numbers! There is tremendous demand for homes out there right now, and that demand will lead us to a phenomenal year (and a phenomenal 2017)!

I am not the only one who thinks that. Lawrence Yun, the chief economist at the National Association of Realtors, says, “In spite of deficient supply levels, stock market volatility and the paltry economic growth seen so far this year, the housing market did show resilience and had its best first quarter of existing sales since 2007.”

That’s right - this year we had the best first quarter in a decade! Freddie Mac agreed, stating that “Home sales typically rise in the spring and summer months, and we anticipate an acceleration in home sales that would surpass 2007 by late summer.”

For racing fans out there, we had a Triple Crown of April home sale reports - existing home sales, new home sales, and pending home sales were all very positive. Again, the fact that home sales have increased so much simply indicates how strong demand is in our market.

That said, there are some naysayers worried about home prices. The home price expectation survey asked a panel of 100 economists, real estate experts, and investment strategists to identify the primary driver of real estate home values in the United States right now. Of those, 50% pointed to low inventory while 20% thought low mortgage interest rates are driving the market. In other words, 70% of experts say the market is dictating home prices. It all boils down to supply and demand.

We’re eventually going to get enough supply to match the demand. In fact, we’re already starting to see that in our local market. Sellers that have been waiting for the market to settle are anxious to finally make their move. That is why I’m so sure that we will see a skyrocket in the number of home sales but not in home prices.

If you have any questions, please give me a call or send me an email. If you are thinking about selling your home, check out www.homesharkseminar.com. Our next seminar will be in October. I look forward to speaking with you!

June Update: The Market Is On Fire

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Summer is nearly here and the housing market is on fire! In today's June edition of the hot off the press market report, I'm going to be a little controversial right off the bat. I believe we're in a five-year pivot in the real estate market right now. Some so-called "experts" like to say it's a seven-year pivot in recessions.

I think if we isolate the real estate market itself, it's in a five-year pivot based on the last 15 years. From 2001-2005 there was a boom with prices skyrocketing and the market was strong, even too strong in some places, allowing greed to replace integrity. Lending standards and appraisals standards might not have been where they needed to be, and, of course, it caused a market correction, causing the crash. The five years after, we had a very slow recovery coming back in the housing economy. We never really gained strong momentum.

I predict that the next five years are going to skyrocket. I'm not saying prices are going to skyrocket - I think sales are going to skyrocket.

Home price gains have clearly been a driving force in building positive equity for homeowners. Longer term, I anticipate a better balance of supply and demand in many markets, which will help sustain healthy and affordable home values in the future. Right now, we're starting to build a supply again. Prices went through the roof recently because the demand exceeded the listings on the market, and as people start to build equity in their homes, what we'll see is more people start to put their homes on the market. That will temper prices to a certain degree, and that's good news because it will lead to a healthy housing market. It's actually stronger than the stock market right now.

According to a recent Gallup poll, Americans view real estate as the best form of long-term investment in all income categories. This is really an incredible time for the market. If you're considering selling your home in the next six months or even the next two years, you need to call me right now! Don't forget to share this blog with your friends, family, and social circle, and be sure to join us at the next Home Shark Selling seminar. Click here to learn more.

5 Things That Will Bite You When Selling in Philadelphia

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June is here and that means it’s almost time for one of the biggest and best home selling Shark Seminars of the year! I wanted to take a minute to tell you about how to get your home into the best shape possible, whether you’re downsizing, relocating, or looking for your dream home. The most important part of selling your home is the marketing to prospective home buyers! In this age in real estate, this is a big challenge. There are a lot of things that come along and try to steal your equity - I call these the home selling sharks. Why? Because they bite when you least expect it. They don’t warn you before they bite!

Sharks are things that come up that you don’t think about, and your Realtor might not even think of them either.

  1. Staging
  2. Pricing
  3. Marketing
  4. Negotiating
  5. Overseeing details

These are things that can come up out of nowhere when you least expect it, and cost you a thousand dollars here and there. Before you know it, you’re out $20,000 or $30,000! The key to making the most money when selling your home is to swim with the sharks. To do this, you have to concentrate on these 5 factors.

For a limited time, I’ll share with you my 8 secret strategies, which are normally only found in my seminar or my home seller toolkit. Viewers of this blog get exclusive content by going to www.8secretstrategies.com and watching eight short videos to help you fight the home selling sharks and keep your money where it belongs - in your pocket.

I hope you find this information helpful for avoiding the sharks! To learn more, visit my next seminar. You can get info at www.HomeSharkSeminar.com.