The 7 Key Strategies To Sell Your Home For Up To 18% More Money for Your Home Than Traditional Real Estate Methods

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Friday, April 11, 2014

Hot off the Press: April 2014 Real Estate Update

There are many great Montgomery County area homes for sale. Click here to perform a full home search, or if you're thinking of selling your home, click here for a FREE Home Price Evaluationso you know what buyers will pay for your home in today's market. You may also call me at (215) 576-8666 for a FREE home buying or selling consultation to answer any of your real estate questions.

Hello Blog Fans! The Spring is Finally here and it is a very exciting time in Real Estate, for buyers and Sellers!  This is going to be a fact filled Blog so this is one you really want to watch to get the full value!

There are people in mainstream media that are getting a little bit confused as to what’s taking place. Some of the headlines about housing have become pretty soft.

For instance, the pending and existing home sales trends are being interpreted to mean there is reason to have some doubts about the housing recovery.  Well that just simply is not true.

They’re not taking into consideration we’re going into a normal winter cycleWhat they’re not taking into consideration is that the weather is really a little bit crazy in some parts of the country.

Hype sells ad space but it doesn’t help you buy or sell that home.  You need facts, trends and advice from the front lines and that’s what I am here for.  So this blog will arm you with the facts and clear away the confusion.

The fact is the regional breakdown shows that sales in the Midwest it had a minor uptick. The South was more than okay and here in the Northeast had an exemplary third quarter, up seven percent over sales in 2012 fourth quarter. But the challenge was—and that’s the challenge we’re seeing—is a lack of inventory out West.

I think that what we will see moving forward, as more houses come onto the market, is the ability to gain back some of those sales. So, let’s not get carried away with the fact that the housing market is starting to slide. If anything, because it was so high and we worked all the through so much inventory that we don’t have enough to sell right now, that could be a good thing

With an expert on your side that inventory shortage can be used to make your home a treasure selling far above the trending market.  But you need master marketing plan like you can find at

If you are looking to buy, you need to have an experience expert to make sure you offer is at the top of the pile and you need a pit bull negotiator to make sure you don’t pay a penny more than you need to for the home you have been dreaming of.

Here at Cardano Experts, My team and I are rolling our sleeves up. There is going to be a lot of hard work through April, May, and June because the market activity going to be doubling up. The good news is we are ready to work hard, and we have the systems, knowledge and team to make your real estate dreams a reality!

To really get an advantage, don’t forget our monthly Seller seminars!  Our recent Home selling Seminars have been standing room only these last few times.  The next one is coming up on Thursday, May 8th, 2014 at the Abington Free Library on Old York Road in Abington PA.  It starts at 6:30pm sharp, reserve your seat today, Go to and register today!

Wednesday, March 26, 2014

Diane's Secret Painting Tips to Make Your Home Irresistible to Buyers

Hi Blog Fans, welcome to my blog. Since Spring is officially here, and many of you are putting your homes on the market, I wanted to share this information from one of my Home Seller Seminars. Check out this video explaining why you should paint your home, what color to paint and what areas of your home needs to be painted.

When preparing your home for sale, you need to do the following when it comes to painting: 1. Paint the basement floor, if not finished, and walls. 2. Paint the garage floor and walls. 3. Paint your paneling 4. Remove all wallpaper at whatever price, as you will make triple the money back. 5 Paint your trim white, dark trim is the death to any home on the market.

We have a couple secret colors that you may want to use. So listen to this video blog. Also, Don’t forget! Our next seminar is March 27th at 6:30pm at the Abington Library! Space is limited, so be sure to reserve your spot at!

Wednesday, March 12, 2014

Hot off the Press: March 2014 Real Estate Update

This is Diane Cardano with the “Hot Off the Press” Real Estate Market Report for March 2014. We have quite an edition for you this month, for buyers AND sellers!

I strongly believe we are going to see is a tremendous increase in demand and competition for homes. Differentiating your home, and making it visible and marketed will virtually assure you of selling at the top of the market for more than your asking price. So if you are thinking about selling in 2015, come to a seminar and learn what you need to be doing NOW to have buyers waiting outside your door the very day your home comes on the market waiting to pay you list price and more!!

Buyers, you are also at quite an advantage right now because you have an opportunity to borrow money at a discount between 4.25 and 4.5 percent.

So what’s this all mean? How does this current marketing climate affect you? Watch my video to find out why we say “discount”, where we think the market will be going over the year and much, much more!

As Martin Ihring, Professor of Management at the Wharton School of Business, said “There is a competitive advantage in knowledge, but very few decision makers know how to harness it.”  That is exactly why you need an Expert Consultant, like me, not an average frustrated agent.

So when buying or selling a home, make sure you team up with a consultant who has top of the mind awareness of the rates and how they are affecting home prices and sale!

To really get an advantage, don’t forget our monthly Seller seminars!  The next one is coming up on Thursday March 27th at the Abington Free Library on Old York Road in Abington PA.  It starts at 6:30pm sharp, reserve your seat today, I believe we still have 8 seats left. Go to and register today!

Tuesday, February 25, 2014

Download This App Now to Find your Dream Home

There are many great Montgomery County area homes for sale. Click here to perform a full home search, or if you're thinking of selling your home, click here for a FREE Home Price Evaluation so you know what buyers will pay for your home in today's market. You may also call me at (215) 576-8666 for a FREE home buying or selling consultation to answer any of your real estate questions.
I wanted to talk to you about a powerful new tool that lets you search for homes on the go!   This is such an amazing time to be in the market, to buy a home.  But there is a shortage of great homes right now and the buyers with an edge are walking away with all the BEST homes!!

The app, Local Homes, gives you so many ways to search including using your smart phone's GPS to show you all the homes in your search that are near your current location.

It allows you to look up great homes in your area on your smartphone or tablet! iPhone or Android, your device can help you find your dream home wherever you are!

There are 2 ways to get this wonderful app:
1. Go to the apps store on your device and type in local homes or
2. Go to Local Homes App For iPhone/iPad
              Local Homes App For Android

Watch the video to learn how you can be entered in our promotion to win a FREE iPad Mini!

Now most buyers come into our office to review their real estate plan and create a specific strategic plan designed for their home buying needs. Just go to and create your home buying strategy today!!!

Monday, February 10, 2014

2012-13 was all about recovery and stability, but 2014 will be about GROWTH in real estate!

There are many great Montgomery County area homes for sale. Click here to perform a full home search, or if you're thinking of selling your home, click here for a FREE Home Price Evaluation so you know what buyers will pay for your home in today's market. You may also call me at (215) 576-8666 for a FREE home buying or selling consultation to answer any of your real estate questions.

My prediction for 2014 is that 2014 is going to be the year of growth in real estate! This video tells it all, listen for some great information!!

First, let’s take a look at the economy. In the video I show you a map of the United States showing each state and their state of growth. And we can see that 46 out of 50 states are some shade of green. The darker the shade of green, the better your state is doing. We aren't the darkest shade here in PA but we are the second darkest color, with a growth between .6 and 1%. What we are seeing across the country is the economy is starting to come back.  Watch the video understand how they arrive at these growth rates.  So, why is this so important to the housing market? As employment goes up there’ll be more buyers coming to the market.

This brings me to what I believe will be the most significant market trend we will see in 2014: the repeat home buyer. As prices continue to escalate, more and more people are entering into positive equity. I believe very strongly this is going to be a major part of the market driving us forward in 2014. Check out the video to see why!

Next, let’s take a quick look at interest rates and their effect on the real estate market home values. In the video, check out the graph showing the interest rates levels in 2013 and the inventory status. As you can see, rates went up from 3.3% to almost 4.5%, with the 30 year fixed rate currently at 4.32%. Most economists are predicting that the interest rate will go up another percentage point to 5.3% by this time next year.  

So waiting to buy a home makes no sense. If prices are going up and interest rates are going up, buyers will spend more a year from now than they are now. So now is the time to buy your dream home! 

Check out the the video showing a graph listing the last 4 times in the past 30 years when interest rates went up so did home prices. So don't worry get your home on the market this year to maximize your equity.

 Lastly, I want to move from the general market news to some specific advice for those of you who know someone, or possibly are thinking of selling your own home in the coming year. Hiring a professional real estate agent can take away most of the challenges of selling. A great agent is always worth more than the commission they charge - just like a great doctor or great accountant.

Check our the video explaining if you want to hire an Expert Advisor to sell our home today, make sure they:
1. Understand your timetable and your family situation,
2. Remove all challenges,
3. Help you with your next move, and
4. Get the home sold in 26 days or less Guaranteed!!

Check out for more details.

So get it right the first time with some Sassy pre-marketing of the home to create demand so that there are buyers waiting outside of your door. If you want to know what your home is worth, fill out the form at and request an analysis of your home’s approximate value to be emailed directly to your inbox! 

And remember, there’s is no obligation after doing so! Also, most every month we hold our Home Seller Seminars where graduates learn my secret Home Selling Strategies and sell their homes in 26 days or less for Top Dollar. Just go to to sign up for our next seminar on February 20th or pick a date for one in the future. Thanks for listening and see you in 2 weeks when we talk about how to make sure you do not pay more than you should in real estate commissions when selling your home. 

Tuesday, January 28, 2014

How to take out the home selling shark with the biggest bite!

Welcome back to my blog all you raving Cardano fans!

I'm here to share one of my many strategies to help you get your home sold in 26 days or less for up to 18% more than if you did it yourself or with any other agent!

Most of my raving fans already know about our home selling shark seminars that we do every month. But for those not in the know, today I want to share just one of the five Home Selling sharks that can eat away at your equity, bite by bite and cause you to lose thousands of dollars.

For example, when you're fighting these home selling sharks, it's important to start with the shark that has the biggest bite, and that would be the staging shark.

As you watch this video you will learn why the staging shark is the first shark you need to deal with and how many times faster you will sell your home if you have properly staged home.

So sit back and enjoy the video and remember: Our next Home Selling Sharks Seminar is just a few weeks away on Thursday Feb 20th at the Abington free library!  Come and bring a friend or family member who is going to be selling their home in the next year or two!  They will be thanking you for many years to come !

Friday, January 10, 2014

Hot off the Press: January Real Estate Update

Hi, ladies and gentlemen, this is Diane Cardano with part 1 of my “Hot off the Press” Real Estate Market Report for January 2014. As you know, every single month I break down the news in a way that is easy to understand and keep you “in the know” when it comes to the latest trends in Real Estate.

First of all, it is now 2014 and I think we’re going to have a fabulous year. As a matter of fact, I think we’re going to have a better year than most people are even projecting. Frank Nothaft, the chief economist at Freddie Mac put it this way, “We expect single‐family home sales and housing starts to be at the highest level since 2007”.

We know 2013 was pretty good in Real Estate, But I believe 2014 is going to blow those numbers away.

Let’s talk about Prices. Prices are important; where are they going? What’s happening?

Well, ladies and gentlemen, the new FHFA report just came out for the end of 2013; I broke it up for you regionally. You can see that though prices are going up in the country and they’re going up rather significantly, they’re not going up at the same levels in every single place in the country. In fact the Middle Atlantic, where we are, is moving at the slowest rate in the country. That is actually a good thing because it means our market has stabilized more quickly and has placed us in a pricing model that effectively makes it both a good time to buy and sell.

That means if you were waiting to move into a bigger home or downsize to a smaller one, you will be able to find many people looking to buy your home and many people looking to sell you the home of your dreams.  And if you are a first time buyer, you have competitive interest rates and a competitive marketplace to shop in. We’re in a very solid place as far as prices are concerned.  But we are also in an amazingly good place as far as sales are concerned; we’re coming back to a much more normalized market. In fact, that is the word we have been waiting to use for a long time.  NORMAL.

Now let’s go back to the FHFA and look at it in a different way. Instead of breaking it down by region let’s break down prices by state. The dark green means things are going really, really well, and what we can see here very easily is that in the vast majority of the country things are going well. Normal appreciation is about 3.6 percent historically, so the dark green numbers are all the states that have appreciation over historic numbers.

But, you may ask, “Isn’t it better to have the 12% price growth we saw last year? Isn’t growth of only 4% a bad thing?”

Actually no, it is not.   As Dr. Stan Humphries, the Chief Economist at Zillow said, “the conditions that led to the robust appreciation experienced in 2013, including historically low mortgage interest rates, high affordability, low inventory, and high demand, are waning. In their place we’re beginning to see more inventory and rising mortgage rates, which will lead to further normalization in the market going forward.”

We’re coming off that flying up, crashing down, and flying up again. We’re getting off that crazy seesaw ride and moving to a more normalized market. Trust me folks, that is better for everyone.
What does Normal look like?

If we take a look at NARS’ last existing home sales report, we can see that inventory is getting back to normal numbers. We’re in that number of five to six months, which means that in five to six months we'll get a normalized market. Under five months, there are not enough houses for sale, and prices go up dramatically like what happened in January, February, and March. More than six months means there’s too many houses for sale, which occurred back a couple of years ago when prices started to drop pretty dramatically.

And part of the reason we had tremendous acceleration at the beginning of the year, we were way short in inventory. People were fighting over the houses that were for sale. But as the year went on, we got more and more inventory compared to the year before. And for the last two months we’ve actually had more inventory in September and October of 2013 than we did in September and October of 2012, so things are becoming more normalized. When and demand becomes more normalized, prices level out; and the appreciation is 3.6 percent.

Next I want to discuss a major piece of news that is facing so many people today, the rising Rental crisis.

Many people used to think that renting is less expensive than purchasing. That is simply not true. In fact according to Shaun Donovan, Secretary of the Housing & Urban Development Agency, “We are in the midst of the worst rental affordability crisis that this country has known."

This image shows the Increase in the cost of renting by showing you the Median asking Rent from 1988 to the end of 2012. Just look at that trend.

At the same time, Christopher Herbert, Research Director at the Joint Center for Housing Studies at Harvard University, revealed that cost of renting is about to increase significantly, saying, “Well, I think it’s a basic question of supply and demand. When you have that many more renters coming into the market looking for housing, and the supply of housing isn’t responding as quickly as it might, that’s going to push rents up, even if incomes are low.”

The opinion of the 100+ experts who participate in the Home Price Expectation Survey is that home values will increase by approximately 4% over the next twelve months and by over 25% over the next five years.  If we break the predictions down by classification you can see that even the ultra-conservative thinking of market Bears see nearly 17 percent appreciation by 2018.  That is an incredible return on your investment dollars, as opposed to helping your landlord feather his nest with your hard earned cash.

The Bottom line is that the housing market in our area is doing exceptionally well and with our team of expert advisors on your side. NOW is the time to enter the market whether you are buying or selling.  We will help you face the market armed with knowledge and backed by a team dedicated to making your experience stress free and efficient.  Most importantly, you will have the best negotiator in the field… me.  The pit bull, at your side, making sure you get the best deal possible.

Well, that’s it for our Market Report #1 for January.  Remember to check back regularly to stay current and ahead of your competition.   To really get an advantage, don’t forget our monthly Seller seminars!  The next one is coming up on Thursday January 16th at the Abington Free Library on Old York Road in Abington PA IT starts at 6:30pm sharp, reserve your seat today. Go to www.HomeSellingSharks.comand register today!