8 Secret Strategies for Selling Your Home FAST!

The 8 Secret Strategies To Sell Your Home For Up To 18% More Money for Your Home Than Traditional Real Estate Methods!

August Real Estate Market Report

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My team and I are loving every minute of this summer season. Our phones have been ringing off the hook, and buyers have been banging down our doors. Don’t get caught up in the idea that because the overall economy isn’t doing well, our real estate market will follow suit. Right now, the opposite is happening. The economy’s not so hot, but the housing market is booming.

Since the beginning of January, mortgage rates have fallen by .5%. The Brexit will probably keep those rates down for some period of time, but that is no guarantee. Mortgage rate projections show that interest rates will creep up over the next 12 months and, at that same time, interest rates will be almost a full point higher. No one knows for sure, but I wouldn’t guarantee that the great rates we’re seeing now will still be there six months or a year down the line.
There was a slight drop in the last pending home sales report, and it caused quite a concern among the talking heads on all the news channels. But this concern is much ado about nothing, because this dip will fix itself. If we look at the buyer traffic by state, we see both buyer traffic and demand for housing has remained very strong. The reason the pending home sales numbers went down is because there wasn’t enough buyer traffic. In the majority of the country, however, the rate of seller traffic also dropped off dramatically. In other words, the reason for the dip was inventory, not demand.

Is now a good time to sell your home? Yes it is! The rate of housing supply in May dropped almost 10%, meaning there is an increase in the number of people looking to buy a house and a decrease in the number of homes available for sale. While prices are continuing to increase, those interest rates will eventually begin to creep back up. Once that happens, buyers won’t be able to offer you as much money as they can right now.

Is now a good time to sell your home? Yes it is!

If any of this gets you excited, pick up the phone and call me so we can work together to sell your home fast and keep money in your pocket where it belongs. Keep enjoying your summer, and we’ll see you back here in a few weeks!

Marketing Tips for Philadelphia Home Sellers

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Our Home Selling Shark Series is designed to help sellers get top dollar for their homes. We have some hot tips for marketing your home and determining if your Realtor is savvy enough to create demand before your home even hits the market.

First off, SEO optimization is crucial. You want your home to pop up first when someone Googles “homes” in your area because there are so many other Realtors marketing other properties. There is a thing called “Pay Per Click,” where you pay for someone to click on your house.
On our team, we pay the money for that because it just makes sense to drive more traffic to your home. If you work with someone who sells five homes a year, you should know that three of those sales are buyers and only two are properties that the agent lists. That means they are probably not going to spend a lot of money on advertising. I have 100 homes on the market, so I can make sure that your home stands out.

You also want to get your home on every site that populates current listings on the MLS. Syndicating your listing allows sites like Yahoo, Realtor.com, and more to pick up your listing. Homes that use this marketing tool sell in an average of 30 days versus the MLS average of 90 days.

We have seen a little surge in the marketplace over the last few months but it is slowing down a bit now, so pricing is key. Keep in mind that you want to sell your home within 3% of the market price. Think of pricing as a grocery line: there are 10 other people in line, but you want to be up front. There may be 10 other homes in the area on the market and you want to jump in front of them pricing-wise.

You do have to put some time in and determine whether or not those competing properties are overpriced. You don’t want to underprice your home; you just want to make sure that your home price is right for the market you are in.

If you’re planning on selling your home, be prepared. Come to one of our monthly Home Selling Sharks seminars. We can help you sell for 18% more than other home sellers. Go to www.homesellingsharks.com for more information and to sign up for the next seminar. I look forward to seeing you there!

The Latest Trends in Our Local Real Estate Market

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Summer is here and the market is hot! In fact, my predictions from last month seem to be gaining popularity with many other experts in the real estate field. I told you that we’re in a five-year pivot and on track to grow market sales strongly over the next five years, and it looks like that’s what’s happening.

If you look at pending home sales from January of 2016 to April, you can see that pending sales are dramatically increasing month to month. In fact, the April numbers far surpass the March numbers! There is tremendous demand for homes out there right now, and that demand will lead us to a phenomenal year (and a phenomenal 2017)!

I am not the only one who thinks that. Lawrence Yun, the chief economist at the National Association of Realtors, says, “In spite of deficient supply levels, stock market volatility and the paltry economic growth seen so far this year, the housing market did show resilience and had its best first quarter of existing sales since 2007.”

That’s right - this year we had the best first quarter in a decade! Freddie Mac agreed, stating that “Home sales typically rise in the spring and summer months, and we anticipate an acceleration in home sales that would surpass 2007 by late summer.”

For racing fans out there, we had a Triple Crown of April home sale reports - existing home sales, new home sales, and pending home sales were all very positive. Again, the fact that home sales have increased so much simply indicates how strong demand is in our market.

That said, there are some naysayers worried about home prices. The home price expectation survey asked a panel of 100 economists, real estate experts, and investment strategists to identify the primary driver of real estate home values in the United States right now. Of those, 50% pointed to low inventory while 20% thought low mortgage interest rates are driving the market. In other words, 70% of experts say the market is dictating home prices. It all boils down to supply and demand.

We’re eventually going to get enough supply to match the demand. In fact, we’re already starting to see that in our local market. Sellers that have been waiting for the market to settle are anxious to finally make their move. That is why I’m so sure that we will see a skyrocket in the number of home sales but not in home prices.

If you have any questions, please give me a call or send me an email. If you are thinking about selling your home, check out www.homesharkseminar.com. Our next seminar will be in October. I look forward to speaking with you!

June Update: The Market Is On Fire

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Summer is nearly here and the housing market is on fire! In today's June edition of the hot off the press market report, I'm going to be a little controversial right off the bat. I believe we're in a five-year pivot in the real estate market right now. Some so-called "experts" like to say it's a seven-year pivot in recessions.

I think if we isolate the real estate market itself, it's in a five-year pivot based on the last 15 years. From 2001-2005 there was a boom with prices skyrocketing and the market was strong, even too strong in some places, allowing greed to replace integrity. Lending standards and appraisals standards might not have been where they needed to be, and, of course, it caused a market correction, causing the crash. The five years after, we had a very slow recovery coming back in the housing economy. We never really gained strong momentum.

I predict that the next five years are going to skyrocket. I'm not saying prices are going to skyrocket - I think sales are going to skyrocket.

Home price gains have clearly been a driving force in building positive equity for homeowners. Longer term, I anticipate a better balance of supply and demand in many markets, which will help sustain healthy and affordable home values in the future. Right now, we're starting to build a supply again. Prices went through the roof recently because the demand exceeded the listings on the market, and as people start to build equity in their homes, what we'll see is more people start to put their homes on the market. That will temper prices to a certain degree, and that's good news because it will lead to a healthy housing market. It's actually stronger than the stock market right now.

According to a recent Gallup poll, Americans view real estate as the best form of long-term investment in all income categories. This is really an incredible time for the market. If you're considering selling your home in the next six months or even the next two years, you need to call me right now! Don't forget to share this blog with your friends, family, and social circle, and be sure to join us at the next Home Shark Selling seminar. Click here to learn more.

5 Things That Will Bite You When Selling in Philadelphia

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June is here and that means it’s almost time for one of the biggest and best home selling Shark Seminars of the year! I wanted to take a minute to tell you about how to get your home into the best shape possible, whether you’re downsizing, relocating, or looking for your dream home. The most important part of selling your home is the marketing to prospective home buyers! In this age in real estate, this is a big challenge. There are a lot of things that come along and try to steal your equity - I call these the home selling sharks. Why? Because they bite when you least expect it. They don’t warn you before they bite!

Sharks are things that come up that you don’t think about, and your Realtor might not even think of them either.

  1. Staging
  2. Pricing
  3. Marketing
  4. Negotiating
  5. Overseeing details

These are things that can come up out of nowhere when you least expect it, and cost you a thousand dollars here and there. Before you know it, you’re out $20,000 or $30,000! The key to making the most money when selling your home is to swim with the sharks. To do this, you have to concentrate on these 5 factors.

For a limited time, I’ll share with you my 8 secret strategies, which are normally only found in my seminar or my home seller toolkit. Viewers of this blog get exclusive content by going to www.8secretstrategies.com and watching eight short videos to help you fight the home selling sharks and keep your money where it belongs - in your pocket.

I hope you find this information helpful for avoiding the sharks! To learn more, visit my next seminar. You can get info at www.HomeSharkSeminar.com.

It's Time To Sell in Philadelphia and Surrounding Counties!

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Selling a home? Click here for a FREE Home Price Evaluation 
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Hot off the press, we’ve got the May edition of the Philadelphia suburbs real estate market report. Let me start by saying I think that 2016 is going to be a phenomenal year. I think in the last couple of years we’ve been in some degree of recovery mode, but I think we’re ready to shift gears and move into the expansion mode.

I’m not the only one who thinks this; the most recent Freddie Mac market outlook says this year will be the best in a decade! The numbers back up what they’re saying. Homes sales in January and February both beat 2015’s numbers - and last year was a good year. Foot traffic - people out looking and walking through houses - has skyrocketed since December.

People want to own homes in America. It’s about the kids, the money, saving towards your retirement and feeling good about the fact that you own a home, and a recent Chase survey supports this. Another recent survey also shows that hiring an agent is a crucial step in the process. Even with the internet, the need for an expert has never been higher. 

Lately, I've had so many buyers think they can do it on their own, calling to see homes on Zillow and Trulia, but by the time they get all the info, it’s out of date or sold. Homes are being sold so quickly in today’s market that if you don't have an agent, you’ll never get your dream home before someone else steals it from under you!

As for home prices, Case-Shiller reports that home prices are sliding back up into the 5% change area, which is uncommon, and indicative of the fact that the shortage of homes is driving up prices. If you’re on the fence about moving - the answer is clear! Now is the time! People listing with us are selling in days and seeing multiple offers above list price.

That’s the market we’re in right now, folks. If you’re thinking about buying or selling, get in contact with me!

Free Room-By-Room Saves Home Sellers Thousands

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We’re experiencing an incredible year in real estate. Today, I want to discuss what that means for you.

As mentioned in previous blog posts, there’s a serious need for quality inventory. There aren’t many homes for aggressive buyers to choose from in our area. Many of my listings get snatched up within a few days on the market.

This means two important things. If you’re a buyer, you need an advocate working in your best interests to assure you’re on top of the pile when submitting an offer. You need to give me a call so my team can help you!

Secondly, if you’re thinking about selling your home, listen up. Interest rates are remarkably low and this won’t last forever. As interest rates begin to climb, buyers will gradually submit lower and lower offers. Soon enough, inventory will increase, so now is an opportune time to take advantage of such little competition. More homes on the market increases competition and decreases your chances of earning top dollar, especially in a short amount of time.

The next three months will be a great time to take action. That’s why I’m offering a special opportunity. It’s called my RoombyRoom review. I usually offer this to those that come to my home selling seminar, but for a limited time, I’m expanding it. Even if you don’t plan to list for another few years, it’s important to know the flaws of your property.

During this free 30-minute appointment, we send a staging specialist to tour your home, determine its value, and offer ways to improve marketability. This could include paint color, how to manage clutter, and many more

As always, if you’re thinking about buying or selling a home in the surrounding area, give me a call or send me an email. We can schedule a personal RoombyRoom appointment!

Should You Be Worried About Another Housing Bubble?

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Today, I’m here with the April edition of your real estate market update in the local area.  Recently, agents across the country were asked, “Are you optimistic about the 2016 housing market?” Fortunately, 73% are optimistic about what’s going to happen in real estate this year. Only 5% were not optimistic. 

According to the a home sales report by the National Association of Realtors, we started off the year extremely well. Existing home sales are up 11% year over year. In the Northeast, existing home sales are up 20.6% over the same time last year! That’s stellar news.

There is one issue the market faces right now, but it will begin to fix itself as we move through the year. Mark Zandi, the chief economist of Moody's, explained, “The most important housing market trend in 2016 will be the developing housing shortage. New housing has picked up in recent years but it remains well below that needed to meet demand.” 

Over the last seven months, inventory has fallen well below what it was last year. A balanced market has about six months of inventory. We haven’t had a balanced market in over a year. Right now, we’re struggling to maintain inventory levels of four months. That’s the issue our market combats.

The good news is that home prices are up; demand is strong and supply is low. Again, six months of inventory means we’re in a balanced market. Anything below six months is a seller’s market, which means home prices will rise. Right now, we are in a strong seller’s market. 

Some media outlets are starting to posit that another housing bubble is about to happen. I want to put that myth to rest. The challenge isn’t that prices are rising unnaturally; we just have a supply and demand situation. In 2006, we had artificial demand created by lax mortgage conditions. 

When mortgage credit availability was higher, the easier it was to get a mortgage. We are nowhere near where the index stood in 2004, 2005, or 2006. People who should have been getting mortgages were being approved left and right, which created the housing bubble. Today, we’re in a normal free market situation. Supply is not keeping up with demand. As a result, prices are going up. 

I want to finish this market report by inviting you to look at our exclusive Free Seasonal Reports. My team and I put these together four times a year capturing the most important information and trends in the market. Click here to access the latest news for this quarter and share them with anyone planning to make a move in 2016. And if you’re thinking of selling in 2016, be on the lookout for our next Home Selling Shark Seminar on June 21st. 

As always, if you have any questions, give us a call or send us an email. We would be happy to help you!