5 Things That Will Bite You When Selling in Philadelphia

Buying a home? Click here to perform a full home search 

Selling a home? Click here for a FREE Home Price Evaluation 

Call me at (215) 576-8666 for a FREE home buying or selling consultation

June is here and that means it’s almost time for one of the biggest and best home selling Shark Seminars of the year! I wanted to take a minute to tell you about how to get your home into the best shape possible, whether you’re downsizing, relocating, or looking for your dream home. The most important part of selling your home is the marketing to prospective home buyers! In this age in real estate, this is a big challenge. There are a lot of things that come along and try to steal your equity - I call these the home selling sharks. Why? Because they bite when you least expect it. They don’t warn you before they bite!

Sharks are things that come up that you don’t think about, and your Realtor might not even think of them either.

1. Staging
2. Pricing
3. Marketing
4. Negotiating
5. Overseeing details

These are things that can come up out of nowhere when you least expect it, and cost you a thousand dollars here and there. Before you know it, you’re out $20,000 or $30,000! The key to making the most money when selling your home is to swim with the sharks. To do this, you have to concentrate on these 5 factors.

For a limited time, I’ll share with you my 8 secret strategies, which are normally only found in my seminar or my home seller toolkit. Viewers of this blog get exclusive content by going to www.8secretstrategies.com and watching eight short videos to help you fight the home selling sharks and keep your money where it belongs - in your pocket.

I hope you find this information helpful for avoiding the sharks! To learn more, visit my next seminar. You can get info at www.HomeSharkSeminar.com.

Price Your Home to Sell & Keep Money in Your Pocket

Buying a home? Click here to perform a full home search 
Selling a home? Click here for a FREE Home Price Evaluation 
Call me at (215) 576-8666 for a FREE home buying or selling consultation

In today's new world of Real Estate, you cannot just put a sign on the lawn, put an ad in the paper, and expect it to sell. A lot more thought and marketing is now needed to sell a home. In order to price a home, you need to determine the demand for your home. However, before determining the demand for your home, you need to come up with a marketing plan and determine how you are going to present your home to the public the day you start showing the property.

The first advice we give our clients is to meet with a marketing expert that has a real estate license and go room-to-room. In each room, figure out what repairs or updates you could do to make the home more marketable. At the same time, have your home pre-inspected to find problems before your buyers do! Get estimates from the list from the room-to-room and the Pre-Inspection report. Sit down with your expert marketer with the list and the estimates and determine which updates and repairs will get you the most bang for your buck! I call this creating your staging for presentation to the public.

Then, and only then, can you price your home. You cannot price a home if you do not know what it will look like the day it comes on the market. Then it is time to test the price online with fabulous marketing. 

When your home goes on the market and you find the home is priced a little high, act fast to make an adjustment. We reposition our homes by re-listing them as a brand new listing, and we change the pictures and list in another price point. This will get your listing out to another group of buyers who never knew that your home was ever on the market.

In order to keep money in your pocket, test your price, market it online before it goes live on the market, and then watch the results. Are buyers calling in? Are Realtors calling in to find out more information? We call this the 'Coming Soon' process and we test every marketing effort to make sure our clients' homes are priced to attract as many buyers as possible. Then, the first day your home goes on the market, we get feedback. This feedback tells you what to do next and how to respond to the marketplace.


If you would like a free room-to-room review, just go to www.FreeRoomByRoom.com to get your free consultation on what you need to do to your home before it goes on the market. We suggest you do this at least 6 months before you are going on the market. Or you can just sign up for our next Home Seller Seminar on Saturday, January 23rd at 9:30 a.m. Go to www.HomeSharkSeminar.com to learn more! 

8 Secret Strategies to Avoid Equity Draining Home Selling Sharks!

Buying a home? Click here to perform a full home search 
Selling a home? Click here for a FREE Home Price Evaluation 
Call me at (215) 576-8666 for a FREE home buying or selling consultation

The most important part of the home selling process is the marketing of your home to prospective home buyers. The problem is, it can be awfully difficult to do so in the current market. Luckily, there are 8 steps you can take to squash home selling sharks and control the equity drain when selling your home!

When selling there are a lot of sharks out there, or things that can adversely affect the process that will eat away at your equity. The key is figuring out how to fight these things that you have no control over. Each bite a shark takes is thousands of dollars, so it's crucial for you to find a way to keep money in your pocket!

To find out how to fight these sharks, head over to www.8secretstrategies.com and watch the short videos I've put together. They will help you keep money in your pocket where it belongs! Don't wait until the last minute - whether you're selling now or in three years, it's crucial for you to learn how to avoid these sharks that will drain your equity!

If you have any questions or if you need real estate assistance of any kind, don't hesitate to give me a call or shoot me a quick email! I would love to hear from you!

How We Use Marketing to Sell Your Home

Buying a home? Click here to perform a full home search 
Selling a home? Click here for a FREE Home Price Evaluation 
Call me at (215) 576-8666 for a FREE home buying or selling consultation

Today, we'll discuss the important role marketing plays in selling your home.

Nowadays, people do a lot of research on home values. We use preemptive marketing to price the home. We look at pending sales to determine a market value, and then we test the price.

Typically, Realtors try to get a home on the market as fast as possible, without bothering to test the price. They're thinking that doing so will get them their commission faster, and they can always lower the price as time goes on. However, an overpriced home will sit on the market, making buyers wonder what's wrong with the home. That's why it's important to have the price right from the start, so we test the price!

Traditional real estate marketing consists of a sign on the lawn, an ad in the newspaper, listing it with the MLS, and putting the home on the company website. But who reads the newspaper anymore? Certainly not 26 or 32 year-olds.

Once you've staged your home and priced it, we need to market it appropriately.That means getting your home on thousands of websites before it's listed. In order to do that, we simply fill out the Trend Waiver form, which allows us to delay putting the home on the MLS.

By delaying the MLS, we can help the home generate demand before it even hits the market. We can get calls from prospective buyers before you have your first showing, and when you do have that first showing, you can expect a lot of interested people to show up!

If you have any questions on today's video, give me a call or send me an email. If you're interested in signing up for one of our seminars, go to homesharkseminar.com to register for our October seminar. We look forward to hearing from you!

The Benefits of Pre-Marketing

There are many great Montgomery County area homes for sale. Click here to perform a full home search, or if you're thinking of selling your home, click here for a FREE Home Price Evaluation so you know what buyers will pay for your home in today's market. You may also call me at (215) 576-8666 for a FREE home buying or selling consultation to answer any of your real estate questions.

The Benefits of Pre-Marketing

Today's hot tip is how to market your home and how to test market before you even list your home. There are many things to do to prepare your home to list on the market. We want to share with you today some of the cutting edge ways we can get your home out there and give buyers a sneak preview in order to build demand for your home. 

People today know the value of homes, so we utilize a strategy called "Pre-emptive marketing" to price a home. We determine its market value, based on pending sales in the area, and test the price. This way we can gauge what kind of response that the current price has been getting, and we know how to adjust it from there. 

We never stop marketing our homes. There really are two phases to our kind of marketing. The first phase is from the day you list your home with a Realtor, and then we have a second phase, from the day the home is listed until it closes.

How are we able to do this? Well, by signing a waive with the MLS company Trend, you can waive the requirement to list your home in 3 days of putting it on the MLS. This allows us to gauge the interest in a home without it technically being on the market. 

Stay prepared when selling your home and come to our next monthly home selling seminar. To sign up, visit homesellingsharks.com. We can't wait to share the secrets of selling a home with you. 

Creating Demand Will Earn You Thousands More!

There are many great Montgomery County area homes for sale. Click here to perform a full home search, or if you're thinking of selling your home, click here for a FREE Home Price Evaluation so you know what buyers will pay for your home in today's market. You may also call me at (215) 576-8666 for a FREE home buying or selling consultation to answer any of your real estate questions.

Hello Blog Fans! Today, I wanted to share another hot tip for home sellers and buyers!!

Learning how to create demand for your home is an important step in selling your home fast and for the most amount of money.  The following video from my Home Selling Sharks Video series discusses what you need to be thinking about now.

Home buyers, when looking for a home; seek out homes that have great marketing. Those homes will go fast so this video will help you identify those homes that will sell fast. You do not want to miss out on your dream home!

Following these steps will help you crush the competition when you go on the market!

Also, check out this video to find out how to get yourself a FREE Home Seller Toolkit!

My Staging Strategy will Allow You to Sell Quickly and for Top Dollar

There are many great Montgomery County area homes for sale. Click here to perform a full home search, or if you're thinking of selling your home, click here for a FREE Home Price Evaluationso you know what buyers will pay for your home in today's market. You may also call me at (215) 576-8666 for a FREE home buying or selling consultation to answer any of your real estate questions.

Hello Blog Fans! Today, I wanted to share another hot tip from one of my Home Seller Seminars. Check out this video explaining why you should do some interior repairs and go room-by-room, why deep cleaning rooms out is so important, and what emotions have to do with selling your home!

So listen to this video blog to find out! Also, don’t forget! To learn more in depth tips, check out my Home Seller Seminar. Our next seminar is May 8th at 6:30pm at the Abington Library! Space is limited, so be sure to reserve your spot at HomeSharkSeminar.com!

How to take out the home selling shark with the biggest bite!

Welcome back to my blog all you raving Cardano fans!

I'm here to share one of my many strategies to help you get your home sold in 26 days or less for up to 18% more than if you did it yourself or with any other agent!

Most of my raving fans already know about our home selling shark seminars that we do every month. But for those not in the know, today I want to share just one of the five Home Selling sharks that can eat away at your equity, bite by bite and cause you to lose thousands of dollars.

For example, when you're fighting these home selling sharks, it's important to start with the shark that has the biggest bite, and that would be the staging shark.

As you watch this video you will learn why the staging shark is the first shark you need to deal with and how many times faster you will sell your home if you have properly staged home.

So sit back and enjoy the video and remember: Our next Home Selling Sharks Seminar is just a few weeks away on Thursday Feb 20th at the Abington free library!  Come and bring a friend or family member who is going to be selling their home in the next year or two!  They will be thanking you for many years to come !