How We Use Marketing to Sell Your Home

Buying a home? Click here to perform a full home search 
Selling a home? Click here for a FREE Home Price Evaluation 
Call me at (215) 576-8666 for a FREE home buying or selling consultation

Today, we'll discuss the important role marketing plays in selling your home.

Nowadays, people do a lot of research on home values. We use preemptive marketing to price the home. We look at pending sales to determine a market value, and then we test the price.

Typically, Realtors try to get a home on the market as fast as possible, without bothering to test the price. They're thinking that doing so will get them their commission faster, and they can always lower the price as time goes on. However, an overpriced home will sit on the market, making buyers wonder what's wrong with the home. That's why it's important to have the price right from the start, so we test the price!

Traditional real estate marketing consists of a sign on the lawn, an ad in the newspaper, listing it with the MLS, and putting the home on the company website. But who reads the newspaper anymore? Certainly not 26 or 32 year-olds.

Once you've staged your home and priced it, we need to market it appropriately.That means getting your home on thousands of websites before it's listed. In order to do that, we simply fill out the Trend Waiver form, which allows us to delay putting the home on the MLS.

By delaying the MLS, we can help the home generate demand before it even hits the market. We can get calls from prospective buyers before you have your first showing, and when you do have that first showing, you can expect a lot of interested people to show up!

If you have any questions on today's video, give me a call or send me an email. If you're interested in signing up for one of our seminars, go to homesharkseminar.com to register for our October seminar. We look forward to hearing from you!

Don't Let These Two Real Estate Myths Prevent You From Buying a Home

Buying a home? Click here to perform a full home search 
Selling a home? Click here for a FREE Home Price Evaluation 
Call me at (215) 576-8666 for a FREE home buying or selling consultation

Today I would like to dispel some myths about real estate that may or may not be keeping you from entering the market today.

You cannot afford a down payment: A lot of people believe that you need to make a large down payment in order to purchase a home. However, conventional loans and FHA loans only require a 3% down payment. Some lending options don't even require a down payment!

You cannot qualify for a mortgage: Many people believe that your credit score needs to be 780 or higher to purchase a home, but this is simply not true. The average FICO score on FHA loans is 688, and the average for conventional loans is 757. On top of this, mortgage credit availability is improving, so homes aren't as hard to purchase as most people would have you believe. Interest rates are also hovering at all-time lows, so now is a phenomenal time to purchase a home.

Buying a home is an extremely valuable investment, and when they're so affordable it's hard to think of reasons why you shouldn't be buying a home. If you have any questions about the buying process or if you're worried about anything whatsoever, please don't hesitate to contact me.


I look forward to speaking with you!