Hard Questions You Need to Ask Yourself When Developing a Custom Home Selling Strategy

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Every person has a unique and personal relationship with the house they own.  After years of memories it’s easy to see how it may be hard for homeowners to fully commit to the home selling process.  Real estate expert advisor Diane Cardano-Casacio says, “that’s’ why when you want to put your custom home selling strategy together, the best place to start is by asking yourself some hard questions”.   Some of the questions are listed below and they are taken right from one of Diane’s home selling seminars where she teaches thousands of home sellers how to get top dollar when selling their home.       

Top 7 Questions To Ask Yourself To Create A Home Selling Strategy

     1.     What is your reason for Selling? 

Everyone who sells his or her home does so for a reason.  Every person has different situations and different goals.  It is important to know what is important to you about why you want to sell your home. If your values aren’t clear and you are not motivated, it will be difficult for you to accept an offer if you don’t know why you want to sell.

     2.     What If Your Home Doesn’t Sell?

Are you prepared to face the fact that your home may not sell?  Not having an expert advisor helping you can make you feel that way because the home selling process can become very complicated.   That’s why having an expert advisor with proven systems and process will help you battle your doubt, sell your home for top dollar, and ensure a stress free process.

 

     3.     Determine “Target” Date?

Having a target date will help you be prepared to sell your home for top dollar.  That’s why at Cardano Real Estate Experts we have a “6-months before you sell” program that helps our home sellers get top dollar for their home because they are prepared.  Having a target date goes hand in hand with being prepared and planning. 

    4.     Do you have a Plan B?

Having a “Plan B” will help you diversify your options when selling a home.  It is always good practice to have an expert advisor help you develop several different strategies and ways to get top dollar for selling your house.

    5.     What are your Financial Goals?

Understanding your financial goals is a great way to define a direction that you can stick to.  An expert advisor will help you clarify your goals and will guide you along the process and make sure you are making decisions that will reflect what your goals are.  Keeping an eye on the prize will help you make some tough decisions through the process.     

    6.     What is your past experience with real estate?

Have you ever had a good or bad experience with real estate?  Are you a short sale?  These experiences can influence the way you approach the home selling process.  Selling your home relies heavily on the abilities of your real estate agent and company.  Which is why having an expert is a way better advantage. 

    7.     How do you manage your Expectations?  What do you expect from the process?

What do you do with the expectations you have going into the home selling process?  Most people expect a stress free process where they can sell their home for top dollar.  This also can be achieved when working with an expert who has proven systems and processes to help you maximize your dollars.  

 

To find out more about these tough questions and how you can start developing your custom home selling strategy, watch the video below.  Expert real estate advisor Diane Cardano-Casacio is speaking at one of her live home selling seminars, where she explains to home sellers how they can use these questions to develop their home selling strategy.

http://www.youtube.com/watch?v=I1cJhADlrEY&feature=youtu.be

To find more information about attending one of Diane’s live home selling seminars and creating your custom home selling strategy, visit:www.homevaluesbydiane.com

Statistics You Should Know Before Hiring a Realtor

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Becoming a homeowner in the United States is one of the best ways to grow your equity.  It’s the American dream.  It used to be really easy to sell a house using any traditional real estate agent. But times have certainly changed. In the new world of real estate, the American dream is being attacked.  The “traditional realtor” fails to adapt in this new world of real estate and as a result, the equity of your home may suffer.  Below are some shocking statistics that demonstrates the dangers you may encounter by allowing a traditional agent sell your home instead of an expert advisor.

TRADITIONAL REAL ESTATE AGENTS

·Sells an average of 4 homes per year 

What does that say about the experience of the person giving you advice about your largest asset?  How experienced in knowledge can someone be if they only 1 house every 2 months or so? 

· Sell 50% of the homes they list. 

Same probability as flipping a coin!

     ·Their original list price to the actual sales price ratio is only 89%  meaning their negotiations and price reduction strategies result in receiving 18-20 thousand dollars less than the asking price.

·Licensed with little to no real world practice   

It only takes 90 Hours of learning to become a licensed real estate agent and there is no practical real world practice testing.  If it takes 1,500 HOURS to become a licensed beautician what does that say about real estate agents who have less real world experience than a new licensed beautician? 

·Spends ONLY $105/month marketing a property 

What is $105 going to do to help you sell your house?  If the agent does online marketing that is enough money to do one pay per click ad.  How is that going to help?

As a result of theses shocking statistics, real estate expert Diane Cardano-Casacio is making every effort to educate home sellers how to avoid becoming a statistic of a traditional real estate agent.  In one of her monthly home seller seminars she says, “money is coming out of your pockets on one of the largest assets you have when you fail to seek out an Expert Advisor with proven repeatable systems that will sell your home in any market.”  Below are some statics she has gathered to show how home sellers can tell what a real estate expert looks like.

REAL ESTATE EXPERTS AND ADVISORS

·Sells hundreds of homes per year 

Selling hundreds of homes per year demonstrates experience and success in the expert’s abilities to manage all the different variables that can occur in the home selling process.

·Sells better than 95% of the homes they list 

This is a clear indicator of the probability that your home will be sold if you allow them to help you. 

·Have proven repeatable systems that help you sell your home for 18% more money 

This speaks directly to the expert’s ability to negotiate and present your home in the best light possible.  If they have proven repeatable systems that produce these results than they pretty much have the process down to a science. 

·Have a team with systems that give practical testing to their agents 

Experts have teams with years of experience helping you through the process vs. just having a single agent.  Teams will help the home selling process run smooth, efficient, and quick.

·Spend thousands of dollars marketing properties.  

This speaks to the direct investment an expert is willing to make in order to sell your home.  With thousands of dollars spent in marketing it allows your home to be more visible than the traditional sign on a lawn and an ad in the newspaper.  It means being on thousands of websites, QR codes, property website, search engine optimization, and much more. 

To find out more about how you can avoid becoming a traditional realtors statistic, watch this short clip below of Expert Real Estate Advisor Diane Cardano-Casacio presenting some of these overwhelming statistics to a room full of home sellers.  Or register for one of her live home selling seminars HERE.

Honoring Firefighters in All Communities

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Home buyers and home sellers often come knocking at my door 30 days or less before they want to enter into the real estate market. However, often time the opportunity to save them money is lost forever. After selling over 2,000 homes, I have real time statistics that show our clients who came to a seminar to learn more about the home selling or home buying process saved up to 18% more money. Just go to www.CardanoExperts.com to learn more and access a back stage pass to all the tools you need save money! Or to sign up for our next Home Selling Seminar go to www.HomeSellingSharks.com  or Home Buying Workshop at www.SavvyHomeBuyerWorkshop.com.

Here are the 5 Things you must do RIGHT NOW, if you plan to buy or sell a home in the next 6 months. (These are quick tips, to learn more just go to our website)

1.      Contract with a Real Estate Expert 6 months before so they can prepare you and your home

2.      Sellers – Get your home inspected;  Buyers – Create your Financing Strategy.

3.      Sellers – Room-By-Room Review;  Buyers – Understand what your money can buy you by looking at SOLD homes and their prices

4.      Sellers – Video Tour Of your home when it shows its best;  Buyers – Get a list of homes sent to you daily to monitor the market and understand values

5.      Sellers – Get home on hundreds of websites months before your home is going on the market to monitor demand for what you have to offer; Buyers – Visit your Ultimate Scenario monthly and then weekly as it gets closer to starting your actual home search.

How do we know that this works and that our clients were outrageously happy with the help we gave them? This Wednesday, August 29^th, we have 800 of our clients coming to our 19^th Client Appreciation party, a Night Out at the Phillies. We are honoring Firemen in all communities by having a firefighter from the Abington Firehouse in Abington Township throw out the first pitch that evening. Each firehouse in Abington nominated 1 fireman from their house, and Mike Jones was chosen to represent ALL firemen, and their courage to protect the community.

Please watch this 1 minute video to hear how these firefighters represent all communities, you will be amazed. 

Also, Cardano Real Estate Experts is raffling off 4 tickets, 2 to 2 families. Just go to www.CardanoRavingFans.com , and click on Phillies Sign Up. We will let you know on Wednesday am if you have won!!

Things You Must Have In Place 6 Months Before You Sell Your Home To Make Up To 18% More Money

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Welcome back to my bi-weekly Video Blog. Today we are going to let our listeners in on a huge secret that helps sell our listings in less than 26 days and within 3% of the original list price. It is called “Coming Soon Listings” and the results are fascinating!

Watch this short 4 minute video taken at one of my monthly Home Seller Seminars explaining the overall strategy of the Coming Soon program.   At this point of the seminar I spent 50 minutes explaining the details and reviewing the hot tips.

You, like me, probably think it is important to master the home selling process and have a skilled marketing expert on your Team when selling your home. I believe Marketing is done in 2 stages: Stage 1 -  6 months before you list your home and Stage 2 - all the Marketing done from the first day on the market until Celebration Day. The key is not to stop Marketing your home until you have your check in your hand!

Listen carefully to the 7 key strategic processes you must follow 6 months before and while your home is listed. To get your Free Kit on what you must to do 6 months before you sell, and guarantee saving thousands of dollars, go to www.6MonthsBeforeYouList.com.

Strategy #1. 

Start the home selling process 6 months to 1 year in advance. Our empty nesters usually start the process of decluttering their home 3 years in advance they have so much “Stuff” in their house. The main idea is be prepared. Sign up for a Free Room-by-Room Review and get a checklist that allows you to work on one project at a time.  To sign up, click here: www.FreeRoomByROom.com.

Strategy #2. 

Give yourself every opportunity to present the highest version of your home to the prospective buyers. How do we do that? Showcase the outside of your home with FABULOUS pictures when your home looks its best on the outside. We do our Video Tours once a week, call us for your FREE Photo Showcase or go to www.FreePhotoShowcase.com. We will host your tour on our computers and send a copy to you on Dropbox.com . When it is time to sell, you will have the most beautiful pictures and video production to showcase online as we will syndicate your home on over 3,000 websites.

Strategy #3.Coming Soon Website. 

Get your home on our “Coming Soon” website. Buyers flock to our website daily to see the list of homes that will be coming on the market in the next week to 2 years. Sometimes buyers need to sell their home before they buy yours. We can offer then them the opportunity to preview your home online and be the first ones to see the home before we let the general public through your doors. This result in a quick sale for our clients, a top dollar price and up to 1% savings on our fee.

Strategy #4. 

Pin Point Pricing. We test, test, test your price online before you post the home on the MLS. We monitor the stats and determine the target price that guarantees top dollar and a sale within days on the market. That is why our 6 Months Before You Sell kit is so important to have. Just go to www.6MonthsBeforeYouSell.com for your free kit.

Strategy #5. 

Start showing your home on a Saturday to bring buyers waiting at your door the first day of showings. If you use the Trend Waiver Form, you do not have to put your home on the MLS within the 3 business days as per the Trend agreement. This form allows the seller to hire a real estate expert months in advance, making sure they get the proper advice. Unfortunately 95% of home sellers lose money because they wait until the last minute to interview and hire an Expert.  My average days on the market for home sellers that contact me months before they list their home is 4x faster and make up to 10% more money. Click here for your free kit,  www.6 MonthsBeforeYouSell.com

Strategy #6. Maximize your Marketing Dollars.

We spend over 50,000 dollars every month running our marketing department. We want to make sure that right now, our listings are exposed to the marketplace at least 6 months in advance. We utilize Visitstats, which gives us the exact number of hits and the number of unique visitors to our listings. Imagine having a personal website for your home with tons of great pictures and video tours! You would be amazed how much Buyers love our personal property websites and how they call us first for more information and a private showing. Our clients win as they save 1% in fees!

Strategy #7. Pictures, Pictures and More Pictures! 

Often I feel like a doctor making house calls. The phone call comes into the office, “My house has been on the market for 6 months, or 2 years, and it did not sell. Can you help me?” If that sounds like you, the first thing you must do is get your home off the MLS for 30 days. This will reset your days on the market clock and give your home a fresh start.  

Thanks for listening and see you in 2 weeks with more great information on Selling and Buying real estate in today’s market. 

Welcome to Our Video Blog!

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Welcome to Cardano Real Estate Experts bi-Weekly Video Blog. Today I am going to let you in on a huge secret that will keep thousands of dollars in your pocket when selling a home. It is called a pre-marketing home inspection.

You will learn about this strategy and lots more at my next Home Seller Seminar. I am holding 2 seminars next week, June 12^th, 2012 at the Whitemarsh Country Club or on June 14^th, 2012 at the North Hills Country Club. Details are at www.HomeSellingSharks.com, click on “Seminar Sign Up” to register.

Every month, at our Home Seller seminar we teach future home sellers how to sell their home for up to 18% more by effectively fighting the Home Selling Sharks, just waiting to eat away at their equity. We explain this concept when we are discussing how to fight the Staging shark.  The Staging Shark is one of 7 Sharks that when eliminated during the home selling process, you will allow yourself to net more money, sell your home 4x faster and have a Stress Free experience!

As you can imagine, differentiating your home against your competition is a key factor in this New World of Real Estate. And since the Staging Shark is one of the very first sharks with the biggest bite, this one Hot Tip alone, when used effectively, will keep thousands of dollars in your pocket.

After teaching over 1,000 future home sellers and selling over 2,200 homes, I have learned that all home sellers want 3 things. They want to sell their home for the most amount of money, in the least amount of time, hassle free. So let me show you how this one strategy, a pre-marketing home inspection, encompasses all three.

#1 Money. Performing a home inspection before your home goes on the market allows you to make all the repairs necessary before showcasing your home to prospective buyers. You can make sure the repairs are made correctly at the best possible cost. Also, you will have time to do one repair at a time. Our Sellers pick from the Cardano Expert’s list of licensed contractors and we make sure they have plenty of time to negotiate estimates for the repairs.

The home inspection company we use, SPY Inspections, goes through the home with a fine tooth comb, they do not miss anything! Also, before submitting an offer, Buyers love reading the home inspection report, along with the Seller’s list of repairs already completed and receipts from these licensed contractors It’s like a reviewing a car fax report when buying a car. The buyers feel comfortable and submit a clean offer at top dollar.

Statistics show that 100% of home buyers state they feel more comfortable buying a home that was pre-inspected as they feel more confident they are not buying a money pit. The home buying experience is stress free for the buyer as well and all parties feel good about the purchase. The buyer and seller can negotiate the price with the repairs considered, no more negotiating once the papers are signed! Start packing, you’re moving!!

#2. Least Amount of Time. Experience shows that 50% of the time home buyers, after reading a pre-home inspection report with an organized list of completed repairs and receipts, will not perform another home inspection. Therefore this eliminates the 14 to 21 day contingency period after you sign the agreement, when the buyers have the right to walk away from the sale. Now you can immediately start making your plans to move to your next destination. Also, whether the buyer does their own inspection or not, all cards are on the table. Offers are submitted within days of being on the market versus weeks or months without this report. The worst is over! The Seller can rest assured the buyer’s inspector will not find ANYTHING, because our recommended home inspector, Spy Inspections, was so thorough.

And Lastly, #3 Hassle Free. Home Sellers using this strategy can stop worrying that the buyer will back out after doing an inspection. All the bugs have been worked out. They can put their home on the market feeling good that they have addressed all the negative issues the buyer’s inspector would have found if they did not do the pre-market inspection.

You, like me, probably think it is important to have a skilled, expert consultant on your Team when selling your home. Make sure, right now, to choose an Expert Advisor who is effectively and consistently utilizing this strategy to maximize your return when selling one of your largest financial assets.

This is just one strategy of many that we share at the seminars. Go to HomeSellingSharks.com, right now and find out how you can create your strategic “Custom Home Selling Strategy.”

There are 4 steps to take when implementing this home selling tool into your marketing strategy when selling your home.

1. Contact us, your real estate experts to determine how far in advance your home needs to be inspected.  A pre-home inspection should be done no later than 2 weeks before your home goes on the market or up to 1 year in advance, if your home has serious problems that are obvious to the naked eye such as a structural issue, water damage, mold smells, cracks in concrete, etc. All Home Seller Seminar attendees receive a Free 30 minute Room-By-Room Review after the seminar to begin to formulate a Custom Home Selling Strategy, just for their home.

2. Review The Report. As your expert advisor, we will help you decipher the inspection report and assist you in deciding which repairs are most important to address, when to address them and assisting them in finding the least expensive but good quality contractor to get the job done. Buyers do not want to buy a home that is falling apart and appreciate the home more when they know you have properly addressed the problem.

3. Hire The Contractors. As a Certified Expert Home Selling Advisor, I have a complete list of trust worthy contractors who get the repairs done in a timely fashion at a great price. We give the contractors so much work that they drop whatever they are doing to assist one of our clients in need of help. That is why planning far ahead is so important when selling a home. The earlier you plan and the more you are prepared, the more time you have in effectively completely the repairs at the best possible price. If you rush into the process, you will HAVE to hire someone quickly and you will pay up to 2 to 3% more for that same repair.

4. When To Make repairs. Once you decide which repairs to make, people always ask, “When should I make the repairs?” It is best to make all repairs you are planning to make before the Buyer’s inspector comes out. Preferably make the repairs before you start showings. However, there are some repairs you just will not do until you find a buyer. That is why it is so important that you have Expert Advisors, like Cardano Real Estate Experts, on your Team to consult you which repairs to do and when.

Check back in 2 weeks when you show you a clip from our seminar teaching you how to fight the Pricing Shark.