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Welcome back to my bi-weekly Video Blog. Today we are going to let our listeners in on a huge secret that helps sell our listings in less than 26 days and within 3% of the original list price. It is called “Coming Soon Listings” and the results are fascinating!
Watch this short 4 minute video taken at one of my monthly Home Seller Seminars explaining the overall strategy of the Coming Soon program. At this point of the seminar I spent 50 minutes explaining the details and reviewing the hot tips.
You, like me, probably think it is important to master the home selling process and have a skilled marketing expert on your Team when selling your home. I believe Marketing is done in 2 stages: Stage 1 - 6 months before you list your home and Stage 2 - all the Marketing done from the first day on the market until Celebration Day. The key is not to stop Marketing your home until you have your check in your hand!
Listen carefully to the 7 key strategic processes you must follow 6 months before and while your home is listed. To get your Free Kit on what you must to do 6 months before you sell, and guarantee saving thousands of dollars, go to www.6MonthsBeforeYouList.com.
Start the home selling process 6 months to 1 year in advance. Our empty nesters usually start the process of decluttering their home 3 years in advance they have so much “Stuff” in their house. The main idea is be prepared. Sign up for a Free Room-by-Room Review and get a checklist that allows you to work on one project at a time. To sign up, click here: www.FreeRoomByROom.com.
Give yourself every opportunity to present the highest version of your home to the prospective buyers. How do we do that? Showcase the outside of your home with FABULOUS pictures when your home looks its best on the outside. We do our Video Tours once a week, call us for your FREE Photo Showcase or go to www.FreePhotoShowcase.com. We will host your tour on our computers and send a copy to you on Dropbox.com . When it is time to sell, you will have the most beautiful pictures and video production to showcase online as we will syndicate your home on over 3,000 websites.
Strategy #3.Coming Soon Website.
Get your home on our “Coming Soon” website. Buyers flock to our website daily to see the list of homes that will be coming on the market in the next week to 2 years. Sometimes buyers need to sell their home before they buy yours. We can offer then them the opportunity to preview your home online and be the first ones to see the home before we let the general public through your doors. This result in a quick sale for our clients, a top dollar price and up to 1% savings on our fee.
Pin Point Pricing. We test, test, test your price online before you post the home on the MLS. We monitor the stats and determine the target price that guarantees top dollar and a sale within days on the market. That is why our 6 Months Before You Sell kit is so important to have. Just go to www.6MonthsBeforeYouSell.com for your free kit.
Start showing your home on a Saturday to bring buyers waiting at your door the first day of showings. If you use the Trend Waiver Form, you do not have to put your home on the MLS within the 3 business days as per the Trend agreement. This form allows the seller to hire a real estate expert months in advance, making sure they get the proper advice. Unfortunately 95% of home sellers lose money because they wait until the last minute to interview and hire an Expert. My average days on the market for home sellers that contact me months before they list their home is 4x faster and make up to 10% more money. Click here for your free kit, www.6 MonthsBeforeYouSell.com
Strategy #6. Maximize your Marketing Dollars.
We spend over 50,000 dollars every month running our marketing department. We want to make sure that right now, our listings are exposed to the marketplace at least 6 months in advance. We utilize Visitstats, which gives us the exact number of hits and the number of unique visitors to our listings. Imagine having a personal website for your home with tons of great pictures and video tours! You would be amazed how much Buyers love our personal property websites and how they call us first for more information and a private showing. Our clients win as they save 1% in fees!
Strategy #7. Pictures, Pictures and More Pictures!
Often I feel like a doctor making house calls. The phone call comes into the office, “My house has been on the market for 6 months, or 2 years, and it did not sell. Can you help me?” If that sounds like you, the first thing you must do is get your home off the MLS for 30 days. This will reset your days on the market clock and give your home a fresh start.