Price Your Home to Sell & Keep Money in Your Pocket

Buying a home? Click here to perform a full home search 
Selling a home? Click here for a FREE Home Price Evaluation 
Call me at (215) 576-8666 for a FREE home buying or selling consultation

In today's new world of Real Estate, you cannot just put a sign on the lawn, put an ad in the paper, and expect it to sell. A lot more thought and marketing is now needed to sell a home. In order to price a home, you need to determine the demand for your home. However, before determining the demand for your home, you need to come up with a marketing plan and determine how you are going to present your home to the public the day you start showing the property.

The first advice we give our clients is to meet with a marketing expert that has a real estate license and go room-to-room. In each room, figure out what repairs or updates you could do to make the home more marketable. At the same time, have your home pre-inspected to find problems before your buyers do! Get estimates from the list from the room-to-room and the Pre-Inspection report. Sit down with your expert marketer with the list and the estimates and determine which updates and repairs will get you the most bang for your buck! I call this creating your staging for presentation to the public.

Then, and only then, can you price your home. You cannot price a home if you do not know what it will look like the day it comes on the market. Then it is time to test the price online with fabulous marketing. 

When your home goes on the market and you find the home is priced a little high, act fast to make an adjustment. We reposition our homes by re-listing them as a brand new listing, and we change the pictures and list in another price point. This will get your listing out to another group of buyers who never knew that your home was ever on the market.

In order to keep money in your pocket, test your price, market it online before it goes live on the market, and then watch the results. Are buyers calling in? Are Realtors calling in to find out more information? We call this the 'Coming Soon' process and we test every marketing effort to make sure our clients' homes are priced to attract as many buyers as possible. Then, the first day your home goes on the market, we get feedback. This feedback tells you what to do next and how to respond to the marketplace.


If you would like a free room-to-room review, just go to www.FreeRoomByRoom.com to get your free consultation on what you need to do to your home before it goes on the market. We suggest you do this at least 6 months before you are going on the market. Or you can just sign up for our next Home Seller Seminar on Saturday, January 23rd at 9:30 a.m. Go to www.HomeSharkSeminar.com to learn more! 

Two Great Resources for Selling Your Home

Buying a home? Click here to perform a full home search 
Selling a home? Click here for a FREE Home Price Evaluation 
Call me at (215) 576-8666 for a FREE home buying or selling consultation

When you overhear your family, friends, or coworkers talk about buying or selling real estate, stop keeping me a secret and simply tell them “I’ve got the perfect person for you.”

In fact, why not share with them some of the incredible free resources I have on my site? I just posted the Cardano Fall Seasonal Reports online for both buyers and sellers. You can find them right here, at www.freeseasonalreports.com and feel free to share the link with anyone you know who is considering making a move in Pennsylvania.

If you or someone you know wants to sell their home fast, like within 26 days, consider signing up for our next Home Selling Sharks Seminar on October 20. It will be held at the Hilton Garden Inn in Fort Washington. Just head on over to www.homesellingsharks.com to register.

If you have any questions for me, feel free to call or send an email. I look forward to hearing from you!

House Too Small for Growing Family? Move on up Now & Save Thousands

Buying a home? Click here to perform a full home search 
Selling a home? Click here for a FREE Home Price Evaluation 
Call me at (215) 576-8666 for a FREE home buying or selling consultation

Today, we're here with the October edition of the market report. We have some incredible insights to share with you this month.

First off, existing home prices are up year-over-year in every single region of the U.S. Whenever we have a strong housing market, the doomsayers always jump in and start talking about another housing bubble.

We have been seeing too many of those headlines lately. However, the only states whose current price levels are above the peak in 2006 are the states whose prices stayed level compared to the rest of the country. We are not worried about another housing bubble looming ahead, so ignore those doomsayers.

Now, let's talk about home equity and the move-up buyer. There is a whole segment of homeowners right now who don't realize that they have enough equity to move up. Interest rates are at historic lows and prices are reasonable, but these homeowners just don't realize that they are able to buy the house of their dreams.

The Fannie Mae report shows that 23% of Americans believe they have negative equity in their home, when in reality, only 9% of homeowners have negative equity. Some people think they have to bring cash to the table, and they don't!

In addition, only 37% of Americans believe they have more than 20% equity in their home, when actually, 69% of homeowners have over 20% equity! That means 32% of those homeowners are just sitting on enough equity to move into the home of their dreams without even realizing it!

Also, people who are waiting to put 20% down either don't know that there are lower down payment loans available, or they want to avoid PMI payments. Let's say you're buying a $200,000 house. If you put 5% down, you will end up paying $232.75 more per month than if you put 20% down. However, as home rates continue to appreciate, waiting to save that 20% down payment could actually cost you more.

Waiting a year to have that 20% down payment may not be the best option for you. In addition, interest rates will go up, making homes more expensive. Now is the time to upgrade and move into your dream home!


If you have any questions, give me a call or send me an email. I would be happy to help you!